资源描述:
《苹果公司品牌介绍英文ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、AppleThreeAppleschangedtheworld.ThefirstoneseducedEve.ThesecondoneawakenedNewton.ThethirdonewasinthehandsofSteveJobs.CompanyIntroductionCompanyname:AppleInc.(now)AppleComputerInc.(until2007.1.9)Companytype:PubliclimitedcompanyDateestablished:April1,1976Employees:60
2、,400employees2,900full-timetemporaryemployeesheadquartersAppleInc.'sworldcorporateheadquartersarelocatedinCalifornia.ThisApplecampushassixbuildingsandwasbuiltin1993.http://www.ppthi-hoo.comhttp://www.ppthi-hoo.comHistory1976–1980:TheearlyyearsApplewasestablishedonA
3、pril1,1976bySteveJobs,SteveWozniak,andRonaldWaynetoselltheAppleIpersonalcomputerkit.In1980,Applewentpublic.http://www.ppthi-hoo.comHistory1981–1985:LisaandMacintoshin1982SteveJobswaspushedfromtheLisateamduetoinfighting.In1984,ApplenextlaunchedtheMacintosh.Jobsresig
4、nedfromAppleandfoundedNeXTInc.in1985.http://www.ppthi-hoo.comHistory1986–1993:RiseandfallThesuccessofthePowerBookandotherproductsbroughtincreasingrevenue.AppleintroducedtheCentrisline,theresultwasdisastrousasconsumersdidnotunderstandthedifferencebetweenmodels.http:
5、//www.ppthi-hoo.comHistory1994–1997:AttemptsatreinventionIn1994,ApplealliedwithIBMandMotorola.Thegoalwastocreateanewcomputingplatform,whichwouldusetheirhardwarecoupledwithApple'ssoftware.In1996,ApplebroughtSteveJobsbackasanadvisor.http://www.ppthi-hoo.comHistory199
6、8–2005:ReturntoprofitabilityIn1998,Appleintroducedanewall-in-onecomputerreminiscent:theiMac.Throughthisperiod,Applepurchasedseveralcompaniestocreateaportfolioofprofessionalandconsumer-orienteddigitalproductionsoftware.http://www.ppthi-hoo.comHistory2005–2007:TheInt
7、eltransitionOnJanuary10,2006,thenewMacBookProandiMacbecamethefirstApplecomputerstouseIntel'sCoreDuoCPU.Apple'ssuccessduringthisperiodwasevidentinitsstockprice.http://www.ppthi-hoo.comHistory2007–2011:iPhone,iPodTouchandiPadInJulyof2008,ApplelaunchedtheAppStoretosel
8、lthird-partyapplicationsfortheiPhoneandiPodTouch.Appleannouncedalargescreen,tablet-likemediadeviceknownastheiPadonJanuary27,2010.http://www.ppthi