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1、AppleThreeAppleschangedtheworld.ThefirstoneseducedEve.ThesecondoneawakenedNewton.ThethirdonewasinthehandsofSteveJobs.CompanyIntroductionCompanyname:AppleInc.(now)AppleComputerInc.(until2007.1.9)Companytype:PubliclimitedcompanyDateestablished:April1,1976Em
2、ployees:60,400employees2,900full-timetemporaryemployeesheadquartersAppleInc.'sworldcorporateheadquartersarelocatedinCalifornia.ThisApplecampushassixbuildingsandwasbuiltin1993.http://www.ppthi-hoo.comhttp://www.ppthi-hoo.comHistory1976–1980:TheearlyyearsAp
3、plewasestablishedonApril1,1976bySteveJobs,SteveWozniak,andRonaldWaynetoselltheAppleIpersonalcomputerkit.In1980,Applewentpublic.http://www.ppthi-hoo.comHistory1981–1985:LisaandMacintoshin1982SteveJobswaspushedfromtheLisateamduetoinfighting.In1984,Applenext
4、launchedtheMacintosh.JobsresignedfromAppleandfoundedNeXTInc.in1985.http://www.ppthi-hoo.comHistory1986–1993:RiseandfallThesuccessofthePowerBookandotherproductsbroughtincreasingrevenue.AppleintroducedtheCentrisline,theresultwasdisastrousasconsumersdidnotun
5、derstandthedifferencebetweenmodels.http://www.ppthi-hoo.comHistory1994–1997:AttemptsatreinventionIn1994,ApplealliedwithIBMandMotorola.Thegoalwastocreateanewcomputingplatform,whichwouldusetheirhardwarecoupledwithApple'ssoftware.In1996,ApplebroughtSteveJobs
6、backasanadvisor.http://www.ppthi-hoo.comHistory1998–2005:ReturntoprofitabilityIn1998,Appleintroducedanewall-in-onecomputerreminiscent:theiMac.Throughthisperiod,Applepurchasedseveralcompaniestocreateaportfolioofprofessionalandconsumer-orienteddigitalproduc
7、tionsoftware.http://www.ppthi-hoo.comHistory2005–2007:TheInteltransitionOnJanuary10,2006,thenewMacBookProandiMacbecamethefirstApplecomputerstouseIntel'sCoreDuoCPU.Apple'ssuccessduringthisperiodwasevidentinitsstockprice.http://www.ppthi-hoo.comHistory2007–
8、2011:iPhone,iPodTouchandiPadInJulyof2008,ApplelaunchedtheAppStoretosellthird-partyapplicationsfortheiPhoneandiPodTouch.Appleannouncedalargescreen,tablet-likemediadeviceknownastheiPadonJanuary27,2010.http://www.ppthi
