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1、IntroductionofAppleInc.1.CompanyprofileAppleInc.(formerlyAppleComputer,Inc.)isanAmericanmultinationalcorporationthatdesignsandsellsconsumerelectronics,computersoftware,andpersonalcomputers.Thecompany'sbest-knownhardwareproductsaretheMacintoshlineofcomputers,theiPod,theiPhoneandtheiPad(Applecallsits
2、computersMacintoshesorMacs,anditcallsitslaptopsMacBooks.TheirpopularlineofmobilemusicplayersarecallediPodsandasmartphonetheyhavereleasediscalledtheiPhone.).ItssoftwareincludestheOSXandiOSoperatingsystem;theiTunesmediabrowser;andtheiLifeandiWorkcreativityandproductionsuites.Appleistheworld'sthird-la
3、rgestmobilephonemakerafterSamsungandNokia.EstablishedonApril1,1976inCupertino,California,andincorporatedJanuary3,1977,thecompanywasnamedAppleComputer,Inc.foritsfirst30years.Theword"Computer"wasremovedfromitsnameonJanuary9,2007,asitstraditionalfocusonpersonalcomputersshiftedtowardsconsumerelectronic
4、s.AsofJuly2011,Applehas364retailstoresinthirteencountriesaswellastheonlineAppleStoreandiTunesStore.Itisthelargestpublicly-tradedcorporationintheworldbymarketcapitalization,withanestimatedvalueofUS$626billionasofSeptember2012.TheApplemarketcapislargerthanthatofGoogleandMicrosoftcombined.AsofSeptembe
5、r24,2011,thecompanyhad60,400permanentfull-timeemployeesand2,900temporaryfull-timeemployeesworldwide;itsworldwideannualrevenuein2010totaled$65billion,growingto$108billionin2011.FortunemagazinenamedApplethemostadmiredcompanyintheUnitedStatesin2008,andintheworldfrom2008to2012.However,thecompanyhasrece
6、ivedwidespreadcriticismforitscontractors'laborpractices,andforApple'sownenvironmentalandbusinesspractices.AppletoppedlistoftheWorld'sMostPowerfulBrandsonOctober2,2012.2.Currentproducts2.1iPadOnJanuary27,2010,Appleintroducedtheirmuch-anticipatedmediatablet,theiPadrunningamodifiedversionofiOS.Itoffer
7、smulti-touchinteractionwithmultimediaformatsincludingnewspapers,magazines,ebooks,textbooks,photos,movies,TVshowsvideos,music,wordprocessingdocuments,spreadsheets,videogames,andmostexistingiPhoneapps.Italsoi
