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1、IntroductionofAppleInc.1.CompanyprofileAppleInc.(formerlyAppleComputer,Inc.)isanAmericanmultinationalcorporationthatdesignsandsellsconsumerelectronics,computersoftware,andpersonalcomputers.Thecompany'sbest-knownhardwareproductsaretheMacintoshlineofcompute
2、rs,theiPod,theiPhoneandtheiPad(ApplecallsitscomputersMacintoshesorMacs,anditcallsitslaptopsMacBooks.TheirpopularlineofmobilemusicplayersarecallediPodsandasmartphonetheyhavereleasediscalledtheiPhone.).ItssoftwareincludestheOSXandiOSoperatingsystem;theiTune
3、smediabrowser;andtheiLifeandiWorkcreativityandproductionsuites.Appleistheworld'sthird-largestmobilephonemakerafterSamsungandNokia.EstablishedonApril1,1976inCupertino,California,andincorporatedJanuary3,1977,thecompanywasnamedAppleComputer,Inc.foritsfirst30
4、years.Theword"Computer"wasremovedfromitsnameonJanuary9,2007,asitstraditionalfocusonpersonalcomputersshiftedtowardsconsumerelectronics.AsofJuly2011,Applehas364retailstoresinthirteencountriesaswellastheonlineAppleStoreandiTunesStore.Itisthelargestpublicly-t
5、radedcorporationintheworldbymarketcapitalization,withanestimatedvalueofUS$626billionasofSeptember2012.TheApplemarketcapislargerthanthatofGoogleandMicrosoftcombined.AsofSeptember24,2011,thecompanyhad60,400permanentfull-timeemployeesand2,900temporaryfull-ti
6、meemployeesworldwide;itsworldwideannualrevenuein2010totaled$65billion,growingto$108billionin2011.FortunemagazinenamedApplethemostadmiredcompanyintheUnitedStatesin2008,andintheworldfrom2008to2012.However,thecompanyhasreceivedwidespreadcriticismforitscontra
7、ctors'laborpractices,andforApple'sownenvironmentalandbusinesspractices.AppletoppedlistoftheWorld'sMostPowerfulBrandsonOctober2,2012.2.Currentproducts2.1iPadOnJanuary27,2010,Appleintroducedtheirmuch-anticipatedmediatablet,theiPadrunningamodifiedversionofiO
8、S.Itoffersmulti-touchinteractionwithmultimediaformatsincludingnewspapers,magazines,ebooks,textbooks,photos,movies,TVshowsvideos,music,wordprocessingdocuments,spreadsheets,videogames,andmostexistingiPhoneapps.Italsoi
