广告业常用英文术语english

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1、.....你不能不知道的广告英文sharewith alljunioradboysandgirls: WhatYouShouldKnowAboutAdvertising你应该知道的广告英文知识1.       Whatisadvertising？  什么是广告？Buildanimpressionontheconsumer’smindinordertohaveconsumersbuycertainproduct。在消费者脑海中建立一个印象，使得消费者购买某项产品。   Theimpressioniscalledbrand。这个印象就是品牌

2、。Soadvertisingistobuildupthebrand。所以广告就是建立品牌。2.       Howdowecomeoutapieceofadvertising    我们如何创作广告Clientbriefing   客户简报ResearchRecommendation 市场调研建议SWOTAnalysis  优劣势分析AdvertisingStrategy  广告策略Presentation   提案CreativeDevelopment   创意发想CreativePresentation   创意提案MediaPla

3、nning     媒介计划MediaPlanPresentation 媒介计划提案CreativeProduction  创意制作MediaPlacement  媒介投放AdvertisingTracking  广告跟踪3.       Theterminologyofadvertising   广告业的术语学习参考.....Advertisingagency 广告代理商                Client客户Marketing行销                              Market行销者Marketing

4、Mix行销组合                      Product产品Pricing订价                                 Promotion促销Place（Distribution）渠道                     MarketingObjective行销目标MarketingStrategy行销策略                   MarketingPrograms行销活动MarketingPlan行销计划                      MarketingManager

5、市场部经理MarketingExecutive市场执行                  ProductManager产品经理BrandManager品牌经理                      BrandSteward品牌管家FullServiceAgency全面（整体）服务代理商    AccountService客户服务AccountExecutive业务执行                   AccountManager业务经理AccountDirector业务总监                    GroupAcc

6、ountDirector 客户群总监ClientServiceDirector客户服务总监（协理）Briefing简报                                   BluePrint蓝图AdvertisingStrategy广告策略                     TargetAudience目标对象Competitor竞争者                              ConsumerPromise消费者承诺Tone&Manner 语气与态度                       B

7、randPersonality品牌个性Positioning定位                               Segmentation区隔Cannibalization品牌替换                       ContactReport会议记录StatusReport工作进度报告                     Memo备忘录CostEstimate，ProductionEstimate，Quotation估价 JobOrder工作卡                              Pres

8、entation提案Revision修正                                 Production制作Moni-bring监看