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1、甘肃省兰州一中2016届高三冲刺模拟试题英语说明：本试卷分第I卷（选择题）和第II卷（非选择题）两部分。满分120分，考试时间100分钟。答案写在答题卡上，交卷时指教答题卡。第一部分阅读理解（共两节，满分40分）第一节（共15小题；每小题2分，满分30分）ANooneknowsforsurewhenadvertisingfirststarted.Itispossiblethatitgrewoutofthediscoverythatsomepeopledidcertainkindsofworkbetterthanot
2、hersdidthem.Thatledtotheconceptofspecialization,whichmeansthatpeoplewouldspecialize,orfocus,ondoingonespecificjob.Let’stakeamanwe’llcallMr.Fielder,forexample.Hedideverythingconnectedwithfarming.Heplantedseeds,tendedthefields,andharvestedandsoldhiscrops.Atthesa
3、metime,hedidmanyotherjobsonthefarm.However,hedidn’tmakethebricksforhishouse,cuthistreesintoboards,maketheplows(犁),oranyofotherhundredsofthingsafarmneeds.Instead,hegotthemfrompeoplewhospecializedindoingeachofthosethings.SupposetherewasanothermanweshallcallMr.Pl
4、owright.Usingwhatheknewaboutfarmingandworkingwithiron,Mr.Plowrightinventedaplowthatmadefarmingeasier.Mr.Plowrightdidnotreallylikefarminghimselfandwantedtospecializeinmakingreallygoodplows.Perhaps,hethought,otherfarmerswilltradewhattheygrowforoneofmyplows.Howdi
5、dMr.Plowrightletpeopleknowwhathewasdoing?Why,headvertised,ofcourse.Firstheopenedashopandthenheputupasignoutsidetheshoptoattractcustomers.Thatsignmayhavebeennomorethanaplowcarvedintoapieceofwoodandasimplearrowpointingtotheshopdoor.Itwasprobablyalltheinformation
6、peopleneededtofindMr.Plowrightandhisreallygoodplows.Manyhistoriansbelievethatthefirstoutdoorsignswereusedaboutfivethousandyearsago.Evenbeforemostpeoplecouldread,theyunderstoodsuchsigns.Shopkeeperswouldcarveintostone,clay,orwoodsymbolsfortheproductstheyhadforsa
7、le.Amedium,inadvertisingtalk,isthewayyoucommunicateyourmessage.Youmightsaythatthefirstmediumusedinadvertisingwassignswithsymbols.Thesecondmediumwasaudio,orsound,althoughthattermisnotusedexactlyinthewayweuseittoday.Originally,justthehumanvoiceandmaybesomekindof
8、simpleinstrument,suchasabell,wereusedtogetpeople’sattention.Acrier,inthehistoricalsense,isnotsomeonewhoweepseasily.Itissomeone,probablyaman,withavoiceloudenoughtobeheardovertheothe
