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1、第六讲广告翻译(1)广告的语言特征简洁性创新性说服性审美性1.Unlikeme,myRolexneverneedsarest.(Rolex)2.She’sthenimblestgirlaround.Nimbleisthewayshegoes.Nimbleisthebreadsheeats.Light,Delicious,Nimble.(NimbleBread)3.Acontemporaryclassic.Atimelesstimepiece.(WatchAdvertisement)4.Sea,sun,san
2、d,seclusionandSpain!(SpainTourismAdvertisement)5.Eastiseastandwestiswest.ButBrown’smeatisbest.(MeatAdvertisement)6.Wetakenoprideinprejudice.(TheTimes)7.BorninGermany.BredinJapan.HonoredinFrance.Talkaboutaninternationalupbringing.(MAZADAMotorCorporation)8.I
3、tkeepsgoing,andgoing,andgoing...（EnergizerBatteries）9.Wherethereisamountain,thereisaroad.Wherethereisaroad,thereisaToyota.(Toyota)10.Ifpeoplekeeptellingyoutoquitsmokingcigarettes,don’tlisten.They’reprobablytryingtotrickyouintolongevity.(PublicWelfareAdvert
4、isement)11.We’vehiddenagardenfullofvegetableswhereyou’dneverexpect.Inapie.(FoodAdvertisement)12.Makeadatewith136,000womeneveryWednesday．(EveningNewsAdvertisement)广告修辞格的翻译¡1.直译法（LiteralTranslation）¡［例1］原文：像母亲的手一样柔软。（某童鞋广告）¡［例2］原文：TotakeBAornottotakeBA?Whata
5、sillyquestion!（BritishAirways）¡¡［例3］原文：Weareproudofthebirthplacesofourchildren,thegrapesofAlmaden.(AlmadenWine)¡2.意译法（FreeTranslation）¡［例4］原文：岁月的小皱纹不知不觉地游走了。（美加净化妆品）¡¡［例5］原文：You’rebetteroffundertheUmbrella.（保险公司广告）¡¡［例6］原文：Health,Humour&Happiness,giftswe’d
6、lovetogive.（《星期六晚报》广告）¡¡3.套译法（LoanTranslation）¡［例7］原文：有目共赏——上海牌电视。¡¡［例8］原文：百闻不如一尝。（浙江省粮油食品进出口公司）¡［例9］原文：东西南北中，好酒在张弓。（张弓酒）¡.¡［例10］原文：要想体力好，常饮健力宝。（健力宝）¡¡［例11］原文：随身携带，有备无患；随身携带，有惊无险。（速效救心丸）¡¡4.增译法（Amplification）¡［例12］原文：TheuniquespiritofCanada（加拿大酒广告）¡¡［例13］原
7、文：Atrustwilltakecareofafamily.(TrustCompanyAdvertisement)¡14.Intelligenceeverywhere.(Motorola)¡¡15.Everytimeagoodtime.(McDonald’s)¡16.Adiamondlastsforever.(DeBierres)¡¡17.Goodtothelastdrop．(Maxwell)5.词类转换翻译¡1.IChocolateyou.(LGMobilePhone）¡2.Poetryinmotion,
8、dancingclosetome.(Toyota)¡3.Therelentlesspursuitofperfection.(Lexus)¡4.IntelInside.(IntelPentium)¡5.Communicationunlimited.(Motorola)¡6.Nobusinesstoosmall,noproblemtoobig.(IBM）TaskI讨论下列广告所使用的修辞格，并将之翻译成汉语。¡1.A
