第6章学习指导

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1、第6章学习指导%1.概览木章围绕成功企业展开。学完木章，你将以经商Z道为主题练习写分析性文章。主要学习内容为:•以读促写•遣词造句•构思立意•以写彳足写阅读有关成功企业的文章；学习与经商有关的常用词汇；练习写出连贯流畅的段落；练习写结束语;以经商Z道为主题练习写分析性文章。二、学习重点学习重点包括三方面内容(1.Wordsandphrases2.Readingsamples3.Essayskills-writingananalysisessay)・具体内容如下：1.WordsandphrasesrelatedtobusinessesB

2、usinessPeopleActivitiesenterprise/company/corporationyjointventure/firm/startp企业/公司/合资企业/小公司/初创公司entrepreneur企业家businessman商人investor投资者executive高级行政人员potentialcustomer/client潜在的顾客/客户creatingproducts仓U新产品runningacompany办公司takingrisks冒险makingapitch进行推销marketing市场推广making

3、profits盈利auditing进彳亍审计preparingtaxforms扌艮税providingfunds提供资金sponsoringprograms赞助项目maintaininghighstandards保持高标准maintaininggoodrelations保持良好关系goingbankrupt破产2.ReadingsamplesReadingsample1Traditionally,ageisrespectedinKorea・However,youwouldn'tknowitfromwatchingChonKiSonle

4、ctureagroupofbusinessmen—manyofwhomareolderthanhe—asheteachesthemsuccessfulentrepreneurship,howtosucceedinbusiness."Therearethreethingsyoushouldneverdo/9Chonwarns."Nevergobankrupt（破产的）.Don'tbuyunnecessaryrealestate（房］也产）.Andremembernottoexpandtoofast：ChorTsaudiencewrite

5、sdowneverythinghesays.Inacountrythatfordecadesfavoredhugecorporationsoversmall,innovativefirms—andhassufferedfromthechoice—Chonislecturingoneconomicsurvivalinanewera.ThecourseisrunbytheKoreanAdvancedInstituteforScienceandTechnology（KAIST）,oneofthecountry'selite（精英）colle

6、ges.NamedtheHighTechVentureCenter,itislocatedattheKAISTcampusinthecityofTeajon（韩国城市，大田）,150kmsouthofSeoul.It，ssopopularthatKAISThasaddedaneight-weekadvancedcoursethatincludesatriptoSiliconValley（硅谷）inCalifornia.Allthestudentshavebigideas.Allofthemknowhowtocreateaproduct

7、.Whattheydon^knowishowtomarketorrunacompanyorturnaprofit.Teachingthemthebasicprinciplesofentrepreneurshipisnoeasytask.Traditionally,bigbusinessinKoreaattractsthenation'sbestyoungtalentbut,atthesametime,discouragestheindividualinitiative（个人主动性）andambition（雄心）thatencourag

8、esentrepreneurship（企业家精彳申）•Nowthingsarechanging・Thegovernmenthasrecognizedthatentrepreneurscanimproveaneconomy