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ID:461409
大小:59.50 KB
页数:11页
时间:2017-08-05
《旅游的社会影响【外文翻译】》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、外文翻译原文TheSocialImpactsOfTourismMaterialSource:http://epubs.surrey.ac.uk/1117/1/fulltext.pdfAuthor:A.J.Haley,TimSnaith,GrahamMillerWithintourismliteratureithasbeenwidely-documentedthaturbantourismhasbeencontinuallyneglectedasanareaofresearch(Ashworth1989),andconse
2、quentlyremainsdevoidofadevelopedunderstandingorresearchbase(Law1993;Page1995).Oneoftheexplanationsforthisisthattheuniquenessofindividualcitiesmakesreliablecomparisonsdifficult,withasizeableportionoftheliteraturecenteredonindividualcasestudies.Thus,thisstudyrespon
3、dstothecallforthedevelopmentofvalidandreliablestudiessupportedbylongitudinalandcomparativedatacollectiontechniques.Theauthorsfeelthatresearchintosocialimpactassessmenthasjumpedtooquicklyfromdescriptiontomodelingandthereisneedtoconductstudiesthatwillprovidelongitu
4、dinalandcomparativedata.Itwasfeltthatwithoutanapproachofthisnature,anyproposedunderstandingwouldmerelyaddtothefragmentedpictureofurbantourismresearch.Hence,thepurposeofthisstudyistoidentifyandexaminetheattitudesofresidentsinBath,UKtowardstourismdevelopmentandthep
5、aperaimstoestablishabenchmarkstudyforBath,enablingfuturelongitudinalandcomparativeanalysesofhostattitudes.Itisalsoanticipatedthatfuturecomparativeanalysiswithotherhistoriccitiescouldestablishabasisfortheorydevelopmentandthedevelopmentofflexiblemodelingtoolsregard
6、ingthesocialimpactsoftourismonresidentsofhistoricandrelatedcitiesintheUnitedKingdom.TourismMarketingTourismMarketingmeansthetourismproductortravelserviceprovidersinidentifyingthemanufactureronthebasisoftheneedsoftourists,byidentifyingitstargetmarketandcanprovidet
7、hedesignofappropriatetourismproducts,servicesandprojectstomeetthesemarketrequirementsprocess.TourismMarketingintegrationofcommunicationanddisseminationofFocus.TourismBrandIntegratedMarketingisstillthedominantformoftourismmarketing.Tourismbrandofintegratedmarketin
8、g,isthedominantformoftourismmarketing,mainlytheintegrationoftourismimageasthecore,totheimageofthespreadoftheresultsofthetourismattractionofthedrivetoachievetou
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