社会影响在电子商务决策中的作用【外文翻译】

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1、毕业论文（设计）外文翻译外文原文ImpactofSocialInfluenceinE-CommerceDecisionMakingABSTRACTPurchasingdecisionsareoftenstronglyinfluencedbypeoplewhotheconsumerknowsandtrusts.Moreover,manyonlineshopperstendtowaitfortheopinionsofearlyadoptersbeforemakingapurchasedecisiontoreducetheriskofbuyinganewproduct.Web

2、-basedsocialcommunities,activelyfosteredbyE-commercecompanies,allowconsumerstosharetheirpersonalexperiencesbywritingreviews,ratingothers’reviews,andchattingamongtrustingmembers.TheydrivethevolumeoftraffictoretailsitesandbecomeastartingpointforWebshoppers.E-commercecompanieshaverecentlyst

3、artedtocapturedataonthesocialinteractionbetweenconsumersintheirwebsites,withthepotentialobjectiveofunderstandingandleveragingsocialinfluenceincustomers’purchasedecisionmakingtoimprovecustomerrelationshipmanagementandincreasesales.Inthispaper,wepresentanoverviewoftheimpactofsocialinfluenc

4、einE-commercedecisionmakingtoprovideguidancetoresearchersandcompanieswhohaveaninterestinrelatedissues.WeidentifyhowdataaboutsocialinfluencecanbecapturedfromonlinecustomerbehaviorsandhowsocialinfluencecanbeusedbyEcommercewebsitestoaidtheuserdecisionmakingprocess.Wealsoprovideasummaryoftec

5、hnologyforsocialnetworkanalysisandidentifytheresearchchallengesofmeasuringandleveragingtheimpactofsocialinfluenceonE-commercedecisionmaking.CategoriesandSubjectDescriptorsH.1.2[User/MachineSystems]:HumanFactors,HumanInformationProcessing;J.1[AdministrativeDataProcessing]::Marketing.Gener

6、alTermsManagement;HumanFactors;Theory.KeywordsSocialNetwork;E-Commerce.1.INTRODUCTIONBrowsing,searching,andbuyingaproductonE-commercewebsitesisoftenatimeconsumingandfrustratingtaskforconsumers.Over80%ofWebshoppershaveatsomepointleftEcommercewebsiteswithoutfindingwhattheywant.RicherE-comm

7、ercesystemsthatconnectcompaniestotheircustomerscouldenhancecustomers’decisionmakingandtheirbottomline.E-commercecompaniesareattemptingtosupportpartoftheirpotentialcustomers’decisionmakingprocessbyintroducingpersonalizedWeb-baseddecisionsupportsystemssuchasrecommendersyste