社会影响在电子商务决策中的作用【外文翻译】

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1、毕业论文（设计）外文翻译外文原文ImpactofSocialInfluenceinE-CommerceDecisionMakingABSTRACTPurchasingdecisionsareoftenstronglyinfluencedbypeoplewhotheconsumerknowsandtrusts.Moreover,manyonlineshopperstendtowaitfortheopinionsofearlyadoptersbeforemakingapurchasedecisiontor

2、educetheriskofbuyinganewproduct.Web-basedsocialcommunities,activelyfosteredbyE-commercecompanies,allowconsumerstosharetheirpersonalexperiencesbywritingreviews,ratingothers’reviews,andchattingamongtrustingmembers.Theydrivethevolumeoftraffictoretailsitesa

3、ndbecomeastartingpointforWebshoppers.E-commercecompanieshaverecentlystartedtocapturedataonthesocialinteractionbetweenconsumersintheirwebsites,withthepotentialobjectiveofunderstandingandleveragingsocialinfluenceincustomers’purchasedecisionmakingtoimprove

4、customerrelationshipmanagementandincreasesales.Inthispaper,wepresentanoverviewoftheimpactofsocialinfluenceinE-commercedecisionmakingtoprovideguidancetoresearchersandcompanieswhohaveaninterestinrelatedissues.Weidentifyhowdataaboutsocialinfluencecanbecapt

5、uredfromonlinecustomerbehaviorsandhowsocialinfluencecanbeusedbyEcommercewebsitestoaidtheuserdecisionmakingprocess.Wealsoprovideasummaryoftechnologyforsocialnetworkanalysisandidentifytheresearchchallengesofmeasuringandleveragingtheimpactofsocialinfluence

6、onE-commercedecisionmaking.CategoriesandSubjectDescriptorsH.1.2[User/MachineSystems]:HumanFactors,HumanInformationProcessing;J.1[AdministrativeDataProcessing]::Marketing.GeneralTermsManagement;HumanFactors;Theory.KeywordsSocialNetwork;E-Commerce.1.INTRO

7、DUCTIONBrowsing,searching,andbuyingaproductonE-commercewebsitesisoftenatimeconsumingandfrustratingtaskforconsumers.Over80%ofWebshoppershaveatsomepointleftEcommercewebsiteswithoutfindingwhattheywant.RicherE-commercesystemsthatconnectcompaniestotheircusto

8、merscouldenhancecustomers’decisionmakingandtheirbottomline.E-commercecompaniesareattemptingtosupportpartoftheirpotentialcustomers’decisionmakingprocessbyintroducingpersonalizedWeb-baseddecisionsupportsystemssuchasrecommendersyste