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1、大连理工大学硕士学位论文DS公司的营销策略案例研究姓名:李笑宸申请学位级别:硕士专业:工商管理指导教师:董大海20090613CaseStudiesofMarketingofDSCompanyThisPaPera•msto•ntr0duceanewc0mpanyinthefie1dofCh•na9Sbui1d•1ngmater•1a1s•1ndustryoDSc0mpany9bystatingthec0mpany'Sestab1ishmentanddeve1pmentPr()cess9ana1yzingthc0Pport
2、un•1t•1csandcha11engesthatanewenterPr•1sefaced9t0sUPP0rtthesm■11arcomPaniest0res01vethecurrentprob1emsandf■1ndafuturedeVe1oPmentstrategy•DSwassc:tupin2005,amanufacture?rc)fmekta1ceji1ing,belongtotheareaofthcjarch•1tectura1dcC0rationmateria1s•1ndustry・Wh•11eaDSsta
3、rtedinth•1sindustryIatcr・buttheDSdeVci0PVeryraPid1y,inashortper•odofIimewithintwot0threeyears,DSga•1nthehighreputati0nandimPressiVesa1esperf0rmance•nthehigh—-endoft:hemeta1ce■11ingmarket•In2008bythe、mergerofamature1arge•sca1emeta1ceil■1ng,DSincreasedthelevelofadv
4、ancedproductionequipmentandproductioncapacity.TheenlargedDSCompanybecomethetoptByrealstatementofcgementtheory9ana1ysisands01vetompany,byusingofmarkhecompany'Scorporetingandbusinessmanaatemanagementandmark.etininthecur养赵itfcgu昭电nce5,ga1economiccrisiscontinuedtospr
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7、rDStagetmarket.Tocarryoutaful1rangeofenLerpriseresearch,fu11yundersLandofLhecompany^dcvc1opmcntprocessandoperaLingconditions;Secondneedtoanalysisofproblems,main1ytoworkoutcompanystratesyinaccordancewiththecompany'Sactua1situation,obJeetivesandresourcesanalysisofd
8、omesticandinternationalcompetitiveenvironment,thesituationofmajorcompetitorsandh0wt0grasPthep0tent•a1markets;c0nc1udedthattheDSc0mPanywantst0ma•ntainraP•dandhe