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1、AbstractABSTRACTDSChemicalCompanyhasalargenumberofoutstandingmanagementpersonnel,technicalpersonnelandmarketingpersonnelandadvancedproductionequipmentandtestingequipment,laboratoryequipment,inthesameindustryshowedstrongcompetitiveness.However,thelong-termpointofview,theinitialpr
2、oductsaleshasbeenformedtofurtherdevelopthecompanycannotfullymeetthedomesticcompetitioninthecurrentcontext.Inthispaper,theDSchemicalcompanymarketingstrategyanalysis,countermeasuresaccordingtobusinessproblems.First,theproductioncapacityofitsowntechnology,marketingchannelsandfeatur
3、esthecompany'sorganizationalstructureDSChemicalanalysistoidentifyDSchemicalcompaniesinthedevelopmentoftheinternalstrengthsandweaknessesandtheopportunitiesandchallenges.Theneachoftheindustrystatus,prospectsandeconomicbenefits,aswellasDSchemicalcompaniesinthedomesticmarket,themain
4、competitorsareanalyzed.Thenusemarketingtheorytomarketsegmentation,targetmarketselectionandmarketpositioningtodiscuss,fromclearDSchemicalcompanywhichmarketsitsownpositionandtheenvironment.Finally,basedonthisproposedDSchemicalcompanymarketingstrategy,thataccuratemarketpositioning,
5、establishingsaleshumanresourcemanagementstrategy,pricingstrategy,brandstrategy,effectiverelationshipmarketingstrategiesinordertoestablishaneffective,low-riskstrategymarketingmodel.KeyWords:marketingmix;marketingstrategy;safeguardmechanism;marketingenvironmentII万方数据目录目录第1章绪论.....
6、............................................................................................................11.1研究背景及意义.............................................................................................11.2国内外研究现状........................................................
7、.....................................21.2.1国外研究现状.......................................................................................21.2.2国内研究现状.......................................................................................21.3研究目的和主要内容...............................
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