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1、InternationalBusinessEnglishLesson1InternationalBusiness/国际商务BusinessKnowledge:ThemajordifferencesbetweeninternationalbusinessanddomesticbusinessA.Differencesinlegalsystems法律体系B.Differencesincurrencies货币C.DifferencesinculturalbackgroundD.Differentinnaturalandecono
2、micconditionsThemajortypesofinternationalbusinessA.Tradea.Commoditytrade商品贸易b.ServicetradeB.Investmenta.Foreigndirectinvestmentb.Portfolioinvestment证券投资C.Othertypesa.Licensingandfranchising许可经营和特许经营b.Managementcontractandcontractmanufacturing筲理合同和术包牛产c.Turnkeyproj
3、ectandBOTTradeTerms:1.Customsarea关税区：2.Conversion货币兑换3.Visibletrade有形贸易：Theformofcommoditytrade,i.e.exportingandimportinggoodsproducedormanufacturedinonecountryforconsumptionorresaleinanother,(includingcashtransaction-bymeansofmoneyandmarket,andcountertrade)4.Invi
4、sibletrade无形贸易：Theformoftransportation,communication,banking,insurance,consulting,informationetc.iscalledinvisibletradeorserviceindustries.5.FDI外国直接投资：Foreigndirectinvestments.Returnsthroughcontrollingtheenterprisesorassetsinvestedinahostcountry./P.256.Onecountrya
5、cquiresassetsinaforeigncountryforthepurposeofcontrollingandmanagingthem・1.Portfolioinvestment证券投资：Purchasesofforeignfinancialassetsforapurposeotherthancontrolling・2.Stocks股票：Capitalstocksorbonds.&Bonds债券：Thepapersissuedbyagovernmentorafirmwithpromisetopaybackthemo
6、neylentorinvestedtogetherwithinterest.9.Maturity（票据等）到期1（）.Certificateofdeposit大额存单11.Licensing许可经营：Inlicensing,afirmleasestherighttouseitsintellectualpropertytoafirminanothercountry.Theychooselicensingbecausetheydonothavetomakecashpaymentstostatbusiness,andcansim
7、plyreceiveincomeintheformofroyalty（口JZ?）・12.Franchhing特许经营：Underfranchising,franchiseeisallowedtooperateinthenameofanother,franchiserwhoprovidestheformerwithtrademarks,brandnames,logosandoperatingtechniquesforroyalty.13.TradeMark商标14.Patent专利15.Royalty专利（许可）使用费，版税
8、16.Copyright版权17.Licenser许可方1&Licensee被许可方19.Franchiser特许方：Afirmwhoprovidesthefranchiseewithtrademarks,brandnames,logosandoperatingtechniquesforroyalty.
