匈牙利农业合作社集体营销的意愿分析-外文翻译

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1、外文翻译原文Title:Willingnesstoco-financingCollectiveAgriculturalMarketinginHungaryMaterialSource:InternationalAssociationofAgriculturalEconomistsConferenceAuthor:AnikóTóthAbstractResearchhasbeenundertakeninHungaryaskingrepresentativesoffoodindustrialcompanies,new-typeco-operations

2、,associationsandotheragentsinconnectionwiththeirtrusttobusinesspartners,makingcollectiveactionsanddevelopmentofcollectiveagriculturalmarketing(CAM).IthasalsobeenexaminedwhetherfoodindustrybusinesseswouldundertakealargeramountoffinancingandadeeperinvolvementarrangingCAMactions

3、.Argumentsweresupposedtobefoundconcerningtheirwillingnessofcooperation,propensityofinvestingtheirownmoneyandinvolvementinactivitiesofcollectiveactions.Basedonfindingsonecansaythatagentsinthefoodindustryarereadytotakepartindevelopingcollectiveagriculturalmarketingand,theyareop

4、enforco-financingcollectiveactions.Havinganincreasedbudgetofco-financingandusingmodernmarketingtoolsbackedbyamidtermagriculturalcollectivemarketingstrategywouldensurethecompetitivenessoffoodproductsandstrengtheningthepatriotapproachofconsumers.Keywords:collectiveactions,colle

5、ctiveagriculturalmarketing,satisfactionCollectiveagriculturalmarketingcanbeaneffectivetoolforfoodindustrialcompaniesandfarmerstoimprovetheirpositionswithinverticalagri-foodchains.Despiteofrelativeimportanceofcollectivemarketingindevelopedcountries’agriculture,boththeoreticala

6、ndempiricalresearchonthistopicisstilllimited.ThewelfareeffectsofgeographicalindicationsareanalysedbyLenceetal.(2007)andMoschinietal.(2008).Warner(2007)investigatestheimpactsofgeographicalbrandingofCalifornianwinegrapesonsustainability.Therecentempiricalliteratureondevelopingc

7、ountriesemphasisesthatcollectiveactionsoffarmersareabletoimproveaccountabilityandreducethetransactionscoststhatfrequentlydiscourage7ruraltraders,inputsuppliers,andoutputmarketingcompaniesfromdoingbusinesswithfarmers(e.g.Bingenetal2003;Kruijssenetal2008).Theprocessofcollective

8、actionsareinitiatedbyanexternalfactor,whichcatalysesthecollectivethi