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1、外文翻译原文Title:ThefaceofWTO,tobuildthecorecompetitivenessofenterprisebrandMaterialSource:http://eng.hi138.com/?i27887#Author:ScottGlatsteinU.S.Economicrecessionandtheglobalhigh-techmarketgrowthhasstagnatedandtoseekcross-regionalDevelopmentoftheenterpriseshascastaheavyshad
2、ow.Chinesecompaniescurrentlyhaveacompetitiveedgecanonlykeep3to5years.JointheWTO,Chinesebrandwillsignificantlyshortenthelifecycle.Thefaceofinternationalanddomesticenvironment,thegreatchangesincorporatebrand'scorecompetitivenessmustbere-evaluatedandcreation.First,corecom
3、petitivenessofenterprisesBrandcompetitivenessaprerequisitefor.Thecompetitivenessofthebrandhastobeignored.Changinginanincreasinglyvolatilemarketconditions,thebrandhasbecometowincustomerloyaltyandbusinesstoseekthekeytolong-termsurvivalandgrowth.Inthiscase,companiesshould
4、re-examineitsbrandmanagementstrategy.Especiallyfordomesticenterprises,economicglobalizationandnewtechnologies,Innovationhasbeenalmostequaltothepressureonlocalbusinessesacompetitivelevelmustberaisedtointernationalstandards,insteadof"WoLidou".Intheglobalcontextofthemoder
5、nenterprise'scorecompetitiveness,hasbecomeincreasinglymorecompetitivebrandsandproductslinktogether,therelationshipbetweentheconstraintsofeachotherandinterdependent,whichisChina'saccessiontotheWTOenterprisesmustkeepaclearpoint.12Corecompetitivenessofenterprisesrefertoen
6、terprisessurvivalanddevelopmentofkeyelements,suchascertaintechnical,skillsandmanagementmechanisms.Acontinuoussuccessfulenterprisemusthaveitscorecompetencies,suchcapacityneedstodevelop,train,andconstantlyconsolidateandupdate,becauseeveniftheestablishmentofcorecompetenci
7、es,butalsotherearestillpossiblecollapse.Howtomaintainthecompetitivenessofenterprisesinbusinessmanagementhasbecomeanimportantissue.Brandcompetitivenessisthecompetitivenessofenterprisesinthemarketperformanceofcommercialization,itcanbesaidthatthecompetitivenessofenterpris
8、esmaterializedperformance.January12,2002,attheFourthBeijingUniversityGuanghuaNewYear'sforum,vicepresidentofPekingUniv
