资源描述：
《徐州WK公司的营销策略研究》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、AbstractBoomingsinceChina'sreformandopeningup,therealestatemarket,Inrecentyears,alongwiththedeepeningoftherealestatemarketingcampaign,somewalkingintheforefrontoftherealestatedevelopershavegraduallyrealizedtheimportanceofmarketinginrealestatemanagement,arebeginningtoquietlyreflecttheimportantroleo
2、fmarketingmanagementandleadintheindustry.Itisinthisbackground,thisstudyistoborrowthemarketingmanagementtheoiyandmethodofthestudyof“WanKe”cityhousingprojectmarketinganddiscussed.Inthispaper,fromtheaspectsofmarketenvironmentanalysis,themicroenvironment,combinedwiththedynamicofSWOTanalysis,thenanaly
3、zetheprojectmarketpositioningandtargetpositioning,andfocusedonthefeasibilityanalysisofmarketpositioning,strivetoachievetheprojectlocation,environment,roomtype,price,promotebusinessintegration,fromthereasonablerealestateofthepracticalneedofthetargetmarket,developers,consumersandsocietythreeparties
4、commoninterestsasthecenter,throughprojectpositioning,facilitatetheimplementationofplanning,sales,marketinganalysis,planningandcontroloftheprocess,suchastheinsightintothepotentialconsumerinsightsandfutureneeds,onthebasisofreasonabletodesignmarketingsolutions,andstrivetomakeourproductsofbroadconsum
5、errecognition,andbyincreasingconsumersatisfactionenablesdeveloperstoobtainhighercredibilityandmorelong-terminterests.Iftheinadequatepreparation,sooftenoccursintheworkcanbeunexpectedproblems.,therefore,mustfullyunderstandthedevelopmentofrealestatemaybepronetoproblemsandleadtoconsequences,weperform
6、discoverybypredictionitsweaknesses,findoutproblems,proposesolutions,activelytakeappropriatemethodstofosterstrengthsandcircumventweaknesses.TakingXuzhoumarketingstrategyofWanKemanagementastheresearchobject,inviewofthemarketingstrategyofXuzhoumillionWanKemanagementphenomenonanalysis,foundtheproblem
7、sthatexistinthemarketingstrategy,putforwardconcreteimprovementcountermeasures,soastorealizetheimprovementofXuzhouthepurposeofthemarketingstrategyofWanKeresidentialprojectsmanagement,forotherenterprises,especiallytherea
