广州ZY涂料公司经营环境诊断与战略调整研究

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1、广西大学硕士学位论文广州ZY涂料公司经营环境诊断与战略调整研究姓名：雷刚申请学位级别：硕士专业：工商管理指导教师：朱少英200706011IESEARCHINGONIHEGUANGZHOUZYPAINTIIAIEItIALSCOMPANYOPERAT1oNENd/IItONMENI八NDSTRKI'EGYADdU¥111ENIABSTRACTEnterpr•1se0perat•10n•1saprocessthatentai1sconstantadaPtati0nt0theoperat•10nenV•1r0nmentandestab1■1shin

2、gandad■JUst•1ngthedeve10pmeatstrategyacc0rd•1ngt0theenV■1r0nment■Inordert0prevai1•1nc0mpeIit•10n,Kitenterpriseneedst0pred1ctandana1yzethem•1dand10ng—termd•1rectionofchangeinthe0perati0nenvir0nment9bedearwhate1ementsa托essenl■1a1f0rthea曲erpdoo,sS11cceS¥,andestab1ish01nad■Justt

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4、enV•1ronmentbased0nsituatcdin,andl,rconductingdisterthedirectionofckmgeinthwhie1aitmusta1soexaminewhethertheenterprisestrategyiscompatib1ewiththeenvironmentSOjgtoa

5、l

6、uslandreformlhesIrategyinatimelyfashion.ThethesisIISe¥the(3uangz1aouZYPaintMateria1sCompanyasaeaststudy,diagn

7、osingthecompany'soperationenvironmentandstudyinStheenterprise‘sstrategyadjustmentissues・ThisthesisstartswiththeanalysisoftheoperationenvironmentfortheZYCompanyandthedomes'tiemediumandsmallpaintmaterialindustries,conductsdetai1eddiagnosticsanaIysis011thcopcrationenvironmentfo

8、rthcOUa11gzh0UZYPaintMatcria1sCompany.doesin—aepthica1environmenta1factorsattwopoana1ysisOnthechangesinitsoperation'sexternalenvironmentandinterna1rcso嘲condition,comparesthecritintsintime(theorigilaalmodeI,andsummarizesthechangesinthecompany7soperationstratcgyimp1cmcntationb

9、asisandtheenvironmentalrequirementforthcoperationslxategy.Thisthesisuti1izesthelEFandslratcgycstablangesintheenviishmentpointandthecurrentpoint)ronmentidcntificsthcchmpetsdevelopmenttrendbyapplyingthePotterzscongthecompanyandEfEevaluationmatrixtodiagnosetheissueofeompatibifi

10、tybetwccnthccompanystratcgyanditsinterna1andeXter/Ia1environments,andbyin—d