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1、-哈尔滨理工大学工商管理硕士学位论文TheOptimizationandAdjustmentofSGCompany’sBusinessStrategyAbstractExperiencedarapidgrowthbroughtbythe2008OlympicGames,Chinasportinggoodsindustryshiftfromahighgrowthratetothegrowthratestableperiod,graduallyshiftingfromgrowingtomaturityo
2、vertheindustryslowgrowth,increasedcompetition,industryconcentrationgraduallyincrease.Theindustryisfacingreshuffle.Inthiscase,thecompaniesarethinkingaboutthefuturedirectionofdevelopmentofthecompany,waysandmeanstoachievetheirgoals,andhoweffectivethebusin
3、essenterprise,winthefavorofthemarket.Therefore,howtodevelopeffectivestrategiesbecomesanimportantissue.Thispaperselectsarepresentativesportsenterprises--SGasresearchobject.Sincethereformandopeningup,after20yearsofmarketbaptism,thisenterprisehasdeveloped
4、fromdozensemployeeofsmallfactoriestothepresentscaleofthousandsofpeople.Intheincreasinglyfiercemarketcompetition,theSGenterpriseurgentlyneedsasetofsystematicandscientificstrategyforthecompany'slong-termdevelopment.Focusonthemanagementissues,aswellasthed
5、evelopmentoftheindustry
trend,onthebasisofthecombcorporatestrategicobjectives,thispaperdesignedSG
enterprisedevelopmentstrategy.Inresearchprocess,,studyandcompareavarietyof
strategicanalysismethods,selecttheSWOTandvaluechainanalysistools,a
thoroughanal
6、ysisofenterpriseandindustryofthestatusquo,afterthecompetition
andotherproposedstrategicplanning,giventhestrategicpositioningandstrategyof
thesecuritysystemandrelatedrecommendations.ThisthesisbuildsSGcompany'sbusinessstrategyonthebasisofthe
comprehensiv
7、eanalysisofthecompany,whichhasguidingsignificanceforthe
companyfuturedevelopmentMeanwhile,thisstudywillalsoprovidebeneficial
referenceforthebusinessdevelopmentofdomesticsportinggoodsretailers.KeywordsSGcompany,businessstrategy,optimizationandadjustment
8、-II----哈尔滨理工大学工商管理硕士学位论文目录摘要................................................................................................................................IAbstract.......................................................................
