企业营销策略安全研究

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1、四川大学硕士学位论文企业营销策略安全研究姓名：全慧深申请学位级别：硕士专业：企业管理指导教师：李蔚20050101的、不确定的事物进行定量化，从而做出相对客观的、正确的、符合实际的评价，进而解决具有模糊性的实际问题的方法。对企业的现状进行评估后会对企业营销策略安全状态有一个比较清楚的认识。这时就可以很方便的针对各种状态作出不同的管理描施。关键字营销策略安全结构莒销策略安全预警指标模糊综合评价Abstract：Asoneoftheimportantpartofthemarketingsecurity,marketing.tact1cssccurityiSancwandhot

2、subjcctinthcacadcmiCficld.BasedontheMcCarthy'SMarkeLinglheoryofFouri

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5、tructures,thesecurityofprice—maeyoftheproportionofqua1ityandprice,thesecuritsva1ue,thesecurityofpricecompetition,thesecuranging.Channeltacticssecurityincludesthesecnodes,thesecurityofnodeslion,thesecurityofachannePS'Swidth,thesecurityofachannPSchoosing,thesecurityofPSmanaging,thesenking・t

6、hesecurityoengLbothesecuriPSstructure,thesechannePScontrol1iurityoftransportati0i1throughli8?icshesecurityofchannelS^conf1jct・Promocludesthesecurityofapromotioa'sobject,thesecur1tyofapromotion'Sconlenl.thesecurityofapromotion'Smanner.thesecurityofapromotion'Stime,thesecurityofapromotionSs

7、paceothesecurityofapromotionitse1f.AfteranalyzingthestructureofthemarketingtacticssecuriIy,tothecharactersofdifferentparts,andfollowingtheprincipleofindexeserecting,someearly—warningindexesofthemarketingtacticssecuritycouldbeforecastedandbroughtout.Thesejndexesareno