Davide Scaglia - Evolution of a Company From Idea to IPO (Lesson 2)

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1、Session2NewVentureCreationAlexWangEvolutionofaCompany:FromIdeatoIPOByDavideScagliac2015090999WHATARETHETOP3CHALLENGESWHENSTARTINGABUSINESS?Premise.Thetitleofthepresentsessionis“Evolutionofacompany:fromideatoIPO”.Ifweconsidertheideagenerationasapartoftheprocessofcreatingacompanyitisprobablyth

2、emostdifficultchallenge.However,inthepresentpapertheideagenerationisconsideredasastepbeforestartingthebusiness,assumingthatonewouldnotthinktostartabusinesswithoutaclearideainhismind.Thereforeweconsiderhowtheideaoftheentrepreneurevolvesfromhismindintoabusinessmodelandthenintoacompany.Accordin

3、gtotheliteraturethathasbeenanalyzed,startingabusinessisdifferentinvariouscountriesandthespecificchallengesarepeculiaraswell.Howeverthethreechallengesthatareexposedaregeneralandapplytomanybusinessenvironments.Theyconsistintheproperdevelopmentofthefollowingacts:1.Constitutetheteam.2.Collectand

4、organizetherequiredresources.3.Usethesatisfactionofcustomers’needsasfinalgoalforthedecisions.Thepersonwiththeoriginalideahastoconstituteateamthatwillleadthecompanyovertime.Thechallengebuildingtheteamproperlyiscrucialforthesuccessfulevolutionofthecompany.Thegrouphastoshareatleasttwoofthechara

5、cteristicsthathasbeenindicatedinthepaperdueforthefirstsession:themotivationandthevision.Themotivationsguidingthepeopleinthefoundingteamhastobealigned.Theydonothavetobethesame,butatleasttheyhavetobecompatibleandtheremustbeagreementonthetimeframethateachindividualgivestohisefforttowardtheventu

6、re.Ifonefounderwanttocreateabusinessthatwillprovidehimaconstantcashflowforallhislifeandanotheronewantstoquicklysellthecompanytoearnacapitalgainitwillbehardforthemtocreatesomethingtogether.Moreover,thefoundingmembershavetoshareacommonvisionoftheroleofthecompanyinitsmarketanditsdevelopmentpath

7、.Thisteamwillbethesourceofmotivationandvisionforthecompanyovertime.Nomattershowheterogeneoustheteamis,ithastobecompact,strongandbasedonmutualthrust.Thegoaloftheteamistodealwiththethirdaspectthathasbeenmentionedasagoodcharacteristicofeachentrepreneu