《洞悉智能零售》（Tapping into Smart Retail）英文版 毕马威

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1、TappingintoSmartRetailAsurveyofCEOsandConsumersintheGreaterBayAreaThirdedition$Inassociationwithgs1hk.orgkpmg.com/cnContentsEmbracingsmartretailacrosstheGreaterBayAreaAboutthesurvey6182ExecutivesummaryEmergingplatformscomplementexistingmarketleaders426Enhancingcustomerexperience

2、:challengesand34opportunities40UsingsocialmediatodriveengagementBuildingconsumerandsalesconfidenceandtrust44Deliveryand50logistics:tacklingthecomplexityofThefuturestate:omni-channelEmbracingtoday’ssmartconsumers©2018KPMGHuazhenLLP—aPeople’sRepublicofChinapartnership,KPMGAdvisory

3、(China)Limited—awhollyforeignownedenterpriseinChina,andKPMG—aHongKongpartnership,arememberfirmsoftheKPMGnetworkofindependentmemberfirmsaffiliatedwithKPMGInternationalCooperative(“KPMGInternational”),aSwissentity.Allrightsreserved.GS1HongKongisthelocalchapterofGS1®,anot-for-profi

4、t,standardsorgnaisation.GS1isaregisteredtrademarkofGS1AISBL.TappingintoSmartRetail1CaseStudiesPageNavigatingomni-channelinHongKong’sretaillandscape15HarnessingtechnologytoaidrapidexpansioninChina16ReachingHongKong’smillenialsbylivingyourpurpose25Popupstores:levellingtheplayingfi

5、eld32Buildingbrandloyalty,bothonlineandoffline33Fore-walletusers,ane-loyaltyprogram38BridgingtheO2OgapinChina39Forlogistics,omni-channelmeansenhanced47onlineandofflinesupportMakinglogisticsmoresustainable–awin-winforbrands48LogisticssolutionstomatchChina’se-commerceboom49©2018KP

6、MGHuazhenLLP—aPeople’sRepublicofChinapartnership,KPMGAdvisory(China)Limited—awhollyforeignownedenterpriseinChina,andKPMG—aHongKongpartnership,arememberfirmsoftheKPMGnetworkofindependentmemberfirmsaffiliatedwithKPMGInternationalCooperative(“KPMGInternational”),aSwissentity.Allrig

7、htsreserved.GS1HongKongisthelocalchapterofGS1®,anot-for-profit,standardsorgnaisation.GS1isaregisteredtrademarkofGS1AISBL.2TappingintoSmartRetailAboutthesurvey:KPMGChinaandGS1HongKongcommissionedYouGovtoconducttwosurveys.Thefirstwasasurveyof1,400consumers*intencitiesacrosstheGrea

8、terBayArea**.TheaimwastounderstandGreaterBayAre