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1、医药零售企业卖场环境的管理（Managementofretailenvironmentinpharmaceuticalretailenterprises）Themanagementofpharmaceuticalretailenterprisesalesenvironment--------------------------------------------------------------------------------VPromanagementonline,July5,2005,author:Z
2、iHuiboThepharmacyenvironmentmanagementtoday,notonlyhavegoodspaceandenvironmentforconsumers,butalsocangraspthecustomer'spsychologicalcharacteristics,alsomusthavesomesenseofpromotionskillsasasupport,tobetterprovidecustomerswithfullservice.Belowwewilltalkaboutt
3、hemanagementofthestoreenvironment,theshopdisplayskillsandbasicpromotionmethodsandtechniques.Inmostpeople'sideas,peopledonothavetoomanyrequirementsforthepharmacyenvironment,peoplegotopharmacies,buttobuymedicine,mostlycomeandgoinahurry,cannotattendtoobservethe
4、beautyofthepharmacyenvironment.Theyarejustaskingforcleanlinessandsanitation.Butinfact,intheshortstayofthecustomer,theyhavemadeadeepimpressiononthelayoutanddecorationofthedrugstore.Inanycase,abeautifulenvironmentoftheshopismoreattractivethanafeaturelessshop,b
5、utalsodon'tstoreenvironmentornot,oncewenttoastate-ownedpharmaceuticalchainstores,foundthatsuchaproblem,theshopisonthegroundof"XX"ads,"XX"thefounderandabigboxofrulesintheshopontheground,weusedinthefoot,shoulddosuchadvertisinginstore?Businessisreallyaproblem,p
6、uttheirbrandandbossontheground,sothatconsumerssteppedon,althoughconsumersareGod,butalsoalittletolerantofgod!Thestorehassomegoodadvertising,publicityimageofthewallofthePOP,stateregulatoryagenciesinanemphasisondrugpromotionproblems,butwhystillcannotstop,therea
7、sonisverysimple,becausetheinterestsfirst,consumersareabletoreceivethiskindofcommunicationinnewspapersandonTV,butitchangedintomedicinethisis,letconsumersunderstandwhyconfusion,thenationalpolicytoimplementationwillchange!Thebasics,shopdesignShopdesignshouldnot
8、onlyhaveafloorplan,butalsomustindeedreviewthelocaldetailedmap,shopfront,lighting,color,etc..Thisisanessentialandbasiccommonsenseindesigningabusiness.1.designorentrustprofessionaldesignersDesigni
