洞悉智能零售.pdf

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1、TappingintoSmartRetailAsurveyofCEOsandConsumersintheGreaterBayAreaThirdedition$Inassociationwithgs1hk.orgkpmg.com/cnContentsEmbracingsmartretailacrosstheGreaterBayAreaAboutthesurvey6182ExecutivesummaryEmergingplatformscomplementexistingmarketleaders426Enhancingcustomerexperience:chall

2、engesand34opportunities40UsingsocialmediatodriveengagementBuildingconsumerandsalesconfidenceandtrust44Deliveryand50logistics:tacklingthecomplexityofThefuturestate:omni-channelEmbracingtoday’ssmartconsumers©2018KPMGHuazhenLLP—aPeople’sRepublicofChinapartnership,KPMGAdvisory(China)Limit

3、ed—awhollyforeignownedenterpriseinChina,andKPMG—aHongKongpartnership,arememberfirmsoftheKPMGnetworkofindependentmemberfirmsaffiliatedwithKPMGInternationalCooperative(“KPMGInternational”),aSwissentity.Allrightsreserved.GS1HongKongisthelocalchapterofGS1®,anot-for-profit,standardsorgnais

4、ation.GS1isaregisteredtrademarkofGS1AISBL.TappingintoSmartRetail1CaseStudiesPageNavigatingomni-channelinHongKong’sretaillandscape15HarnessingtechnologytoaidrapidexpansioninChina16ReachingHongKong’smillenialsbylivingyourpurpose25Popupstores:levellingtheplayingfield32Buildingbrandloyalt

5、y,bothonlineandoffline33Fore-walletusers,ane-loyaltyprogram38BridgingtheO2OgapinChina39Forlogistics,omni-channelmeansenhanced47onlineandofflinesupportMakinglogisticsmoresustainable–awin-winforbrands48LogisticssolutionstomatchChina’se-commerceboom49©2018KPMGHuazhenLLP—aPeople’sRepublic

6、ofChinapartnership,KPMGAdvisory(China)Limited—awhollyforeignownedenterpriseinChina,andKPMG—aHongKongpartnership,arememberfirmsoftheKPMGnetworkofindependentmemberfirmsaffiliatedwithKPMGInternationalCooperative(“KPMGInternational”),aSwissentity.Allrightsreserved.GS1HongKongisthelocalcha

7、pterofGS1®,anot-for-profit,standardsorgnaisation.GS1isaregisteredtrademarkofGS1AISBL.2TappingintoSmartRetailAboutthesurvey:KPMGChinaandGS1HongKongcommissionedYouGovtoconducttwosurveys.Thefirstwasasurveyof1,400consumers*intencitiesacrosstheGreaterBayArea**.TheaimwastounderstandGreaterB

8、ayAre