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1、外文文献翻译原文及译文标题：Thenewnormal:Marketcooperationinthemobilepaymentsecosystem作者:JonasHedman,StefanHenningsson期干H：ElectronicCommerceResearchandApplications，第14卷，第5期，页码：305-318年份：2015字数：译文5800多字原文Thenewnormal:MarketcooperationinthemobilepaymentsecosystemJonasHedman,StefanHenningssonAbstractTheintroduct
2、ionofmobilepaymentsisoneofmanyinnovationsthatarechangingthepaymentmarket.Thischangeinvolvesnewpaymentserviceprovidersenteringthislucrativemarket,andmeanwhile,theexistingstakeholdersaretryingtodefendtheiroligopolisticpositions.Themobilepaymentmarketcooperation(MPMC)frameworkinthisarticleshowshowt
3、hedigitalizationofpayments,asatechnologyinnovation,affectsthecompetitionandcollaborationamongtraditionalandnewstakeholdersinthepaymentecosystematthreelevelsofanalysis.Wedothisbyintegratingtheoriesofmarketcooperationwiththeliteraturesonbusinessandtechnologyecosystems・TheMPMCframeworkdepictstechno
4、logy-basedmarketcooperationstrategiesinthecontextofrecentbattlesinthemobilepaymentsecosystem.Inthesebattles,thecompetitorscanusetechnologyeitherindefensivebuild-and-defendstrategiestoprotectmarketposition,orinoffensivebattering-ramstrategiesforecosystementryorpositionimprovement.Successfulstrate
5、giescanleadto:(1)Ricardianrents,basedonoperationalefficiencyadvantagestraceabletothefirm'spositionrelativetosuppliersandmonopolypower;and(2)Bainianrents,resultingfromtheextentthefirmisabletoresistpricecompetitioninthemarket.Wevalidatetheframeworkthatweproposethroughthreecasestudiesoftechnology-b
6、asedmarketcooperationinthemobilepaymentsecosystem.Keywords:Casestudy,iZettle,Marketcooperation,Mobilepayment,Paymentecosystem,Paymentmarkets,PayPal,SMSpayment1.IntroductionPaymentshavebecomeahotspotfordigitalinnovation(McKinsey2014b).Mobilephonemanufactures,telecomoperators,paymentserviceprovide
7、rs,softwarecompanies,andtechnologystart-upsallareenteringthepaymentmarket(Gartner2014,McKinsey2014b).Itisnotonlythewell-knownInternetgiants,suchasGoogle,Facebook,andApple,andtheearlypaymententrepreneurssuchasSquare,PayPaland
