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1、1.TheconceptofBusinessEnglishThusBusinessEnglishisobviouslysuchEnglishasisusedinmercantiletransactions.BusinessEnglishisespeciallyrelatedtointernationaltrade.Manynon-nativeEnglishspeakersstudybusinessEnglishwiththegoalofdoingbusinesswithEnglish-speakingcountries,orwithcompaniesloc
2、atedinnon-nativeEnglish-speakingareaswhicharestillusingEnglishassharedsecondlanguageorlinguafranca.Teachingaim:Afterstudyingthiscourse,thestudentsmay:1.obtainthekeytipsformakingbusinessrelations;2.studytheprofessionalbusinesslanguagepoints;3.masterkeywordsandsentencesinbusinesscon
3、tact,andmakeconversationsoninquiry,offer,counter-offer.BusinessEnglishreferstothecommunicationskillsusedintheworkplace,andfocusesonthelanguageandskillsneededfortypicalbusinesscommunicationsuchaspresentations,negotiations,meetings,smalltalk,socializing,correspondence,contract,writi
4、ng,andsoon.Inconclusion,BusinessEnglishreferstotheEnglishusedinbusinesscorrespondenceandactivities.Togiveitamoredetaileddefinition,businessEnglishincludesOrdinaryBusinessEnglishandSpecializedBusinessEnglish.TheformercoversvariousEnglishbooks,magazines,newspapersandsoon.Specialized
5、BusinessEnglishonlyincludesdocuments,laws,regulations,letters,specializedtheoriesandpracticeinbusinessactivities.SpecializedBusinessEnglishdistinguishesfromOrdinaryBusinessEnglishinsomeaspects.Grouphomework:Nextweek,everygroupmustgiveoneconversationsbasedontheproductsoftheirgroup:
6、Mr.SmithfromacompanyinAmericacomestoaChinesetradecompanyforthepricesoftheirproducts.Mr.Liuismeetingwithhim.PLUSMr.Liugivestheiroffer,andMr.Smithmakesacounter-offer.(Acounter-offerisanindirectrefusaloftheoriginaloffer.)2.FeaturesofBusinessEnglish10BusinessEnglishlanguageisnowwidely
7、usedintheeconomyarea.ItisdifferentfromnormalEnglishlanguage,whichcanbeseenfromlexicalfeatures,syntacticfeaturesandwordingfeatures.Basedontheselinguisticfeatures,thetranslationmethodsofbusinessEnglisharedifferentfromnormalones.Here,somenewtranslationtechniquesofbusinessEnglishwillb
8、eintroduced.2.1.LexicalAnalysisof
