中华老字号的翻译论文

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1、毕业论文题目：论“中华老字号”的品名翻译别20XX届业英语称讲师作者XXX届学院外国语言文学专指导教师XXX职AbstractAlongwiththedevelopmentoftheeconomicglobalization,theinternationaltradehasbecomeintoaverycrucialpowerforprogressingtheeconomyofthewholeworld.Therefore,thetranslationof"Chinatime-honoredbrand"namesbecomethemostimportant

2、thingtodo.Thisthesisstartswiththehistoryof“Chinatime-honoredbrands",includingtheoriginandthedeclinestage.Thenitstatesabriefintroductionofsometheoriesabouttranslation.Thethirdpartexpressestheimportanceoftheirtranslationinordertoexplainthereasonofthisessay.Themainpartistheforthonewh

3、ichprovidesfourmethodoftranslation:methodofChinesepinyin,literaltranslation,liberaltranslationandtransliteration.ThosefourmethodfollowedsomeexamplesprovidethewaytotranslatehonoredbrandseffectivelyandtomaketheirEnglishnamesbecomeeasytobeunderstoodbyforeigners・Thepurposeofthisthesis

4、istohelp"Chinatime・honoredbrands^spreadtothewordmarketmoresmoothly.Keywords:"Chinatime-honoredbrands99;brands9history;methodsoftranslation随着经济的全球化发展，国际贸易开始成为促进全球经济发展的中坚力量，“中华老字号”的品名翻译也就显得尤为重要了。本文从中华老字号的历史入手，介绍了屮华老字号的起源以及它的衰落；在第二部分对一些翻译理论进行了简单的介绍，然后在第三部分阐述翻译中华老字号的重要性包括其国际影响力以及对中国商品

5、经济发展的重要作用，这部分显示了本文之所以讲述老字号翻译的原因。第四部分也是最主要的部分,提供了四个能自效翻译老字号并使其更好的为外国人所接受的翻译方法，即中国拼咅法，直译法，意译法，以及音译法。本文的目的是为了使“中华老字号”能更好地推广至国际市场。关键词：“中华老字号”、品牌的发展、翻译方法ContentsIntroduction11Historyof"Chinatime-honoredbrand'121.1Originof"Chinatime-honoredbrandH21.2Declinestageof"Chinatime-honoredbrand

6、'*32Basictheoriesoftranslation32.1BasictheoriesoftranslationinChina42.2Basictheoriesoftranslationinforeigncountries41ImportanceofthetranslationofHChinatime-honoredbrand1'names51.1Theinternationalpopularityof"Chinatime-honoredbrandsn51.2ThedevelopmentofChinesecommodityeconomic62The

7、methodofnChinatime-honoredbrand'1namestranslation82.1UsingofChinesepinyin82.2Usingofliteraltranslation92.3Usingofliberaltranslation102.4Usingoftransliteration11Conclusion12Workscited13Acknowledgments14IntroductionBrandname,astherepresentativeoftheimageofacompanyandthesymbolofitsqu

8、alityplaysanimportantroleinarousi