中美文化差异对其商务谈判的影响【毕业论文】

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1、嘉兴学院本科生毕业论文（设计）（20__届）本科毕业设计英语中美文化差异对其商务谈判的影响TheInfluenceofSino-USCulturalDifferencesonTheirBusinessNegotiations13摘要近年来，随着中国经济的飞速发展，尤其是加入WTO以来，我国各企业面临的商务谈判越来越多，其中美国占有重要分量。随着中美两国间的经贸往来的飞速发展，双方的商务谈判也越来越频繁。然而由于两国政治环境、长期所受教育的不同等，使其存在着截然不同的文化差异。文化差异对商务谈判的各个方面都有直接的影响，在谈判中忽视文化差异可能会造成沟通障碍和

2、不必要的麻烦，因此了解这种差异显得尤为重要。本文从语言和非语言交际方式、价值观和思维方式三方面的差异来探讨其对商务谈判的影响，并给出几点建议。只有在充分了解了其文化差异之后，才能在谈判中指定合适的策略，达到一种双赢的局面。关键词：商务谈判；文化差异；影响13AbstractRecently,alongwiththefastdevelopmentofChineseeconomy,especiallyafterjoiningtheWTO,businessenterprisesfacemoreandmorenegotiations.Amongthem,theUni

3、tedStatesplaysanimportantrole.Sino-USeconomicandtradeexchangehaverapiddeveloped,andbusinessnegotiationsbetweenthetwosidesbecomemorefrequent.Entirelyculturaldifferencesexistbetweenthetwocountriesduetothedifferencesinpoliticalenvironmentandeducation,etc.Culturaldifferenceswillaffectt

4、hebusinessnegotiationsdirectly.Therewillbecommunicatingobstaclesorunnecessarytroublesbecauseoftheignoranceofculturaldifferences.SoitisveryimportanttorecognizetheculturaldifferencesbetweenChinaandtheUSA.ThispaperwilldiscusstheinfluenceofSino-USculturaldifferencesontheirbusinessnegot

5、iations,andthengivesomesuggestionstotackleit.Onlytohaveagoodknowledgeoftheculturaldifferencesbetweenthetwosides,canweusesuitablestrategiestoreachawin-winsituation.KeyWords:BusinessNegotiation;CulturalDifferences;Influence13嘉兴学院本科生毕业论文（设计）Contents中文摘要................................

6、........................................................................................IAbstractII1Introduction11.1TheBackground11.2TheOutlineofThisPaper22ABriefRecognitionofNegotiationandCulturalDifferences32.1ABriefRecognitionofNegotiation32.2ABriefRecognitionofCultureandCultura

7、lDifferences33CulturalDifferencesandTheirImpactsonBusinessNegotiation53.1LinguisticandNon-linguisticDifferences53.1.1LinguisticDifferencesandImpacts53.1.2Non-linguisticDifferencesandImpacts63.2DifferencesinValues73.2.1IndividualismandCollectivism73.2.2Equality93.2.3Time103.3Differe

8、ncesinThinkingPattern113.3