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时间:2017-07-30
《中美文化差异对其商务谈判的影响【毕业论文】》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、嘉兴学院本科生毕业论文(设计)(20__届)本科毕业设计英语中美文化差异对其商务谈判的影响TheInfluenceofSino-USCulturalDifferencesonTheirBusinessNegotiations13摘要近年来,随着中国经济的飞速发展,尤其是加入WTO以来,我国各企业面临的商务谈判越来越多,其中美国占有重要分量。随着中美两国间的经贸往来的飞速发展,双方的商务谈判也越来越频繁。然而由于两国政治环境、长期所受教育的不同等,使其存在着截然不同的文化差异。文化差异对商务谈判的各个方面都有直接的影响,在谈判中忽视文化差异可能会造成沟通障碍和
2、不必要的麻烦,因此了解这种差异显得尤为重要。本文从语言和非语言交际方式、价值观和思维方式三方面的差异来探讨其对商务谈判的影响,并给出几点建议。只有在充分了解了其文化差异之后,才能在谈判中指定合适的策略,达到一种双赢的局面。关键词:商务谈判;文化差异;影响13AbstractRecently,alongwiththefastdevelopmentofChineseeconomy,especiallyafterjoiningtheWTO,businessenterprisesfacemoreandmorenegotiations.Amongthem,theUni
3、tedStatesplaysanimportantrole.Sino-USeconomicandtradeexchangehaverapiddeveloped,andbusinessnegotiationsbetweenthetwosidesbecomemorefrequent.Entirelyculturaldifferencesexistbetweenthetwocountriesduetothedifferencesinpoliticalenvironmentandeducation,etc.Culturaldifferenceswillaffectt
4、hebusinessnegotiationsdirectly.Therewillbecommunicatingobstaclesorunnecessarytroublesbecauseoftheignoranceofculturaldifferences.SoitisveryimportanttorecognizetheculturaldifferencesbetweenChinaandtheUSA.ThispaperwilldiscusstheinfluenceofSino-USculturaldifferencesontheirbusinessnegot
5、iations,andthengivesomesuggestionstotackleit.Onlytohaveagoodknowledgeoftheculturaldifferencesbetweenthetwosides,canweusesuitablestrategiestoreachawin-winsituation.KeyWords:BusinessNegotiation;CulturalDifferences;Influence13嘉兴学院本科生毕业论文(设计)Contents中文摘要................................
6、........................................................................................IAbstractII1Introduction11.1TheBackground11.2TheOutlineofThisPaper22ABriefRecognitionofNegotiationandCulturalDifferences32.1ABriefRecognitionofNegotiation32.2ABriefRecognitionofCultureandCultura
7、lDifferences33CulturalDifferencesandTheirImpactsonBusinessNegotiation53.1LinguisticandNon-linguisticDifferences53.1.1LinguisticDifferencesandImpacts53.1.2Non-linguisticDifferencesandImpacts63.2DifferencesinValues73.2.1IndividualismandCollectivism73.2.2Equality93.2.3Time103.3Differe
8、ncesinThinkingPattern113.3
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