商务英语写作EstablishingBusinessRelations

商务英语写作EstablishingBusinessRelations

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1、EstablishingBusinessRelationsIntroductionInformationChannelsChamberofCommerceathomeandabroadCommercialcounselor’sofficeTradedirectoriesofvariouscountriesandregionsAdvertisementinmediaExhibitionsandtradefairsMarketinginvestigationsEnquiriesreceivedfromforeignmerchantsMutualvisitbytradedele

2、gationsandgroupsThroughtheinternetSelf-introductionorintroductionfromhisbusinessconnectionsPointsforAttentionGeneralStructureOpeningsentencePurposeofcontactingthecompanyAself-introductionAsaexporter:thequalityofyourproductsAsaimporter:thecommoditiesyouwanttobuy,thereferenceastoyourfirm’sf

3、inancialpositionandbusinessstandingComplimentaryclosureLetterStudySample(1)DearSirs,WeoweyournameandaddresstotheCommercialCounselor’sOfficeoftheChineseEmbassyinPakistan,wearewritingyouinthehopeofestablishingbusinessrelationsbetweenus.Wehavebeenimportersofarts&craftsformanyyears.Atpresent,

4、weareinterestedinvariouskindsofChineseartsandcraftsandwouldappreciateyourcataloguesandquotations.Ifyoupricesareinlinewiththeworldmarket,webelievewecanconcludebusiness.Yourearlyreplywillbeappreciated.Yourstruly,NissimPicherGeneralManagerSample(2)DearMr.Faulkner,Havingobtainedyournameandadd

5、ressfromMr.Anderson&Co.,Rotterdam,wewishtoinformyouthatwespecializeinbothIndustrialandPharmaceuticalChemicals,andshallbepleasedtoenterintobusinessrelationswithyou.Togiveyouageneralideaofourproducts,weencloseacompletesetofleafletsshowingvariousproductsbeinghandledbythiscorporationwithdetai

6、ledspecificationsandmeansofpacking.Quotationsandsampleswillbesentuponreceiptofyourspecificinquires.Ifyouareinterestedinourproducts,pleasecontactusthroughtheaboveaddress.Wehopebusinesswillbeconcludedowingtoourmutualefforts.Weshouldbeobligedifyoushouldgiveusanearlyreply.Yoursfaithfully,HuDo

7、ngshengManagerSample(3)DearSirs,Havingobtainedyournameandaddressfromthenewspaperwearewritingtoyouwithaviewtoestablishingtradingrelationswithyou.Wehavebeeninthelinesofelectronicequipmentformanyyears.Atpresent,weareinterestedinvarioussortsofelectronicequipmentmadeinyo

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