新编研究生综合英语教程UNIT7（潘海英)

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1、新编研究生综合英语教程AdvancedEnglishforGraduateStudents:GeneralSkills&AcademicLiteracyUnitSevenManagementTextALeadershipStrategy:JackWelchorNapoleonBonaparte?Strategyisaboutdetailedplanning:abattleofwitsbetweentheleader/managerandwhateverforcesheorsheispittedagainst.Evenrelativelysim

2、plebusinessinitiativesrequirestrategicthinking---theneedtoactinawaythatmovesyouclosertothefinalgoal,ratherthaninawaythatmerelysolvestheimmediateproblem.Leadershipistheartandscienceofgettingthingsdonethroughpeople.Agreatleaderdecidesthedirectionofeffortsandthelifeordeathofaco

3、mpanyoranation.ThroughtheanalysisofstrategiesemployedbyJackWelch,OverviewthefirstCEOoftheworldandNapoleonBonaparte,oneofthegreateststrategicthinkersofhistory,theauthorshowsusthesignificantrolestrategyplaysinbusinessesandbattlesandstressesthefactthatifthegrandstrategyisright,

4、thenpotentialvictoryisstillinthedetail,butwithoutbrilliantconceptionandflawlessplanning,theminorstrategiesthatyouemployinpursuitoftheoverallgoalwillfail.BackgroundInformationPre-readingQuestionsTextALeadershipStrategy:JackWelchorNapoleonBonaparte?VocabularyExercisesTextALead

5、ershipStrategy:JackWelchorNapoleonBonaparte?Contents1.Informationabouttheauthor2.InformationaboutJackWelch3.InformationaboutNapoleonBonaparteBackgroundInformationTextExplanation&TranslationOrganizationoftheTextTextALeadershipStrategy:JackWelchorNapoleonBonaparte?l.Comprehens

6、ionIIWordStudyIIIClozeVWritingExercisesIVTranslationJonathanGiffordisalecturerofEuropeanCommunicationsSchool,authorofMarshallCavendishBusiness.Background1.Informationabouttheauthor:.Background2.InformationaboutJackWelch(1935-)Americanbusinessexecutive,authorandchemicalengine

7、er.HewaschairmanandCEOofGeneralElectricbetween1981and2001.DuringhistenureatGE,thecompany’svalueroseby4000%.In2006,Welch’snetworthwasestimatedat$720million.WhenheretiredfromGEhetookaseverancepaymentof$417million,thelargestsuchpaymentinhistory.:.Background3.InformationaboutNap

8、oleonBonaparte(1769-1821)NapoleonBonapartewasaFrenchmilitaryandpoliticallea