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ALLTHINGSVANCOUVERMEDIAKIT2018 OURSTORYSince1967TheGeorgiaStraighthasbeentellinglocalstoriesandcelebratingthediversityofthecitywecallhome.NooneknowsVancouverlikewedo.We’retherecognizedauthorityonwhatmakesittick.Fordecadeswehavebeenwritingaward-winningstoriesandhavebecometheauthoritativevoiceforallthingsVancouver.AsoneofVancouver’sonlyindependentvoices,theGeorgiaStraighthasbecomeaninstitutionknownforitsunwaveringresponsibilitytodeliverfact-based,thought-provokinglocalstoriesthathaveanimpactinVancouver.Throughitscommitmenttothecommunity,theGeorgiaStraighthasforgedlong-standingrelationshipswiththecity’schangemakersinbusiness,academia,government,healthcare,thecannabiscommunity,andartsandentertainment.FORMOREINFORMATION,CONTACTYOURGEORGIASTRAIGHTSALESPERSON•EMAIL:SALES@STRAIGHT.COM AWORLD-CLASSCITYLIVEWORKPLAYTRAVEL•Thirdmostlivablecity•FilmandTVproductionin•Aworld-classdestination•Over10millionovernightgloballyVancouveristhethirdlargestforyearroundoutdoorvisitorsin2016inNorthAmericarecreation:cycling,golf,•Thirdgreenestcity•Hostofthe2010Olympicandsailing,hiking,canoeingintheworld•Hometo100+start-upsandParalympicWinterGamesandskiingtechcompanies,including:•Thecitycontains•NearbyWhistlerisaworld-classSlack,AvigilonandHootsuite•Globallyrenownedfood-and-someofthewealthiestskiresortconsistentlyrankeddrinkscene,withestablishedneighbourhoodsinCanada•Vancouverfashionlabelsamongthebestontheplanetandon-the-risechefs,include:Lululemon,John•Vancouver’sWestEndhasrestaurants,foodtrucksand•13thbestairportintheworldFluevogandArc’Teryxthelargestgaycommunitybarsforalltastes(#1inNorthAmericafor8inWesternCanadaconsecutiveyears)•NamedbytheLATimesas“Canada’sCraftBeerCapital”•4thlargestcruise-shipterminalintheworldSource:VancouverEconomicCommissionFORMOREINFORMATION,CONTACTYOURGEORGIASTRAIGHTSALESPERSON•EMAIL:SALES@STRAIGHT.COM STRAIGHTAUDIENCETHEGEORGIASTRAIGHT*STRAIGHT.COM**SOCIAL656,000+2.9million+90,000+WeeklyreadersMonthlypageviewsLikes32%1.7million+35,000+FollowersofmarketshareMonthlyuniquevisitors146,000+MaleFemaleMaleFemaleFollowers51%48%56%44%AGEINCOMEEDUCATIONNEWSLETTEROPT-IN34%38%32%SUBSCRIBERS:18-34$75,000-$100,000Completeduniversity25,000+43%33%38%25-54$100,000-$125,000Post-graduatedegree29%39%33%*IndependentsurveyconductedDecember2016byVancouverFocus55+$125,000+Somepost-graduateschool**GoogleAnalyticsMarch2018FORMOREINFORMATION,CONTACTYOURGEORGIASTRAIGHTSALESPERSON•EMAIL:SALES@STRAIGHT.COM EDITORIALPILLARSARTS&CULTUREMUSICTECHNOLOGYCANNABISMOVIESLIFESTYLEFOOD&DRINKFORMOREINFORMATION,CONTACTYOURGEORGIASTRAIGHTSALESPERSON•EMAIL:SALES@STRAIGHT.COM AWARD-WINNING201720162013•TravelMediaAssociationof•Winner,DonMcGillivrayAward•Mayor’sArtsAwardforCanada,BestServiceFeatureforthebestoverallinvestigativeBusinessSupportinCanadareport•Finalist,JackWebsterAwards•Finalist,JackWebsterAward•Winner,CanadianAssociationforBusiness,IndustryandforBusiness,IndustryandofJournalistsAward-EconomicsEconomicsCommunity-mediacategory•Finalist,WesternMagazine•Finalist,JackWebsterAwardAwardsforGoldAwardforExcellenceinFeature/2015BestArticle,BC&YukonEnterpriseReporting(print)•Finalist,WesternMagazine•Finalist,JackWebster•JackWebsterAwardforAwardsforPublicIssuesAward-ExcellenceinDigitalExcellenceinLegalJournalismJournalism:Partone/Parttwo•CommunityBuilderAward,•Finalist,JackWebsterAwardVancouverAsianHeritage•Finalist,JackWebsterAwardforScience,Technology,HealthMonthSocietyExcellenceinFeature/&EnvironmentEnterpriseReporting(radio)•Finalist,Associationof•Anewcoffee-tablebook,AlternativeNewsmediaAwardTheGeorgiaStraight:A50thforEnvironmentalReportingAnniversaryCelebration,featuringmorethan100covers•NorthAmericanTravelofthenewspaperdatingbackJournalistsAssociationGoldtoitsoriginsin1967.AwardforBestBylineTravelColumn•CityofVancouverdeclaresMay5,2017,astheGeorgia•Finalist,NorthAmericanTravelStraight50thAnniversaryDayJournalistsAssocationforBestSpecialFocusTravelArticle(SportsandRecreation)FORMOREINFORMATION,CONTACTYOURGEORGIASTRAIGHTSALESPERSON•EMAIL:SALES@STRAIGHT.COM PRODUCTS&SERVICESWeunderstandthatadvertisingsolutionsneedtobeasuniqueasyourbusinessgoals.Ourteamisexperiencedincreatingpowerful,engagingandeffectivemessagingacrossallchannels:print,digitalandsocial.Let’stalkaboutideas.GEORGIASTRAIGHT•DisplayandClassifiedAdvertisingDIGITAL•CustomContent•InsertsSTRAIGHT.COM+SOCIAL•CustomContent•BannerAdvertising•WebGuides•ContestingSOCIAL•CustomNewslettersCREATIVESERVICES•CreativeWriting•Photography•VideoPRINTCOMMUNITYINVOLVEMENT•EventPartnership•SponsorshipOpportunitiesFORMOREINFORMATION,CONTACTYOURGEORGIASTRAIGHTSALESPERSON•EMAIL:SALES@STRAIGHT.COM CASESTUDY:BRANDEDDIGITAL,PRINT&SOCIALCAMPAIGNGOAL:LangaraCollegewantedtopromotetheirnewGerontologyCAMPAIGNPLAN:programwithagoaltoenroll15students.PRINT,DIGITALANDSOCIALPRINT–MODG1inMay3rdeditionoftheGeorgiaStraightCAMPAIGNBasedontheBRANDEDONLINE–May9thstraight.comHIGHLIGHTS:allocatedbudgetandSOCIAL–TwitterandFacebookindustrybenchmarks,BRANDEDONLINEprojectionsforthiscampaignwerebetween800and1,600pageviews.PRINTAfter30days,thestoryexceededtheindustrystandardcostSOCIALDiplomainperreadby81%at$0.19/READ.GerontologySocialmediaconverted50.9%ofpageviews.DEPARTMENTOFSOCIALSERVICESAreyouinterestedinaspecializedcareerinthedynamicfieldofgerontology?Ifso,Langara’snewDiplomainGerontologyprogramisofinteresttoyou!TheGeorgiaStraight’sbrandedcampaigncontributedINFORMATIONSESSIONS:May9&June12|6:00pmROI:LangaraCollege|RoomB149toLangarasuccessfullyregisteringover20students.Combiningtheorywithpractice,youwillgainspecializedknowledgeandskillstoworkwithindividuals,families,andcommunitiestopromotehealthandresiliencethroughouttheagingprocess.Thisinterdisciplinaryprogramwillprepareyouforacareerinthefieldofgerontologywithinawiderangeofservicesettingssuchas:healthandwellness,education,recreation,communitysupport,advocacy,CLIENT“Wow–thisisterrific!Anditwasandresidentialandpalliativecare.Thegerontologyservicesectorhasexpressedagreatarticle.ThankssomuchresoundingsupportfortheprogramandhiringCOMMENT:graduatesinthefuture.forthis!Itwaswellworthit.WeREGISTRATIONISOPEN!PLEASESPREADTHEWORD.haveatleast25applicantsacceptedintotheprogram.WeneededLearnmore.ContactFranGrunbergatfgrunberg@langara.caorJeanetteRobertsonatjrobertson@langara.ca15(butcouldtakeupto32).We’redoinggreat!”orvisitwww.langara.ca/gerontology-WendyWeston-CommunicationsOfficer/Communications&MarketingServices•LangaraCollegeFORMOREINFORMATION,CONTACTYOURGEORGIASTRAIGHTSALESPERSON•EMAIL:SALES@STRAIGHT.COM CASESTUDY:LUNAZENSLEEPINC.CAMPAIGNGOAL:CAMPAIGNPLAN:ToRAISEAWARENESSofLUNAZEN’squalitymattressesandPRINT,DIGITALANDSOCIALhowtheydifferfromothersonthemarket–Canadian,handmade,PRINT–ModC(9.8”X7.35”)brandedarticleintheGeorgiaStraightnevercompressed,andeco-friendlyBRANDEDONLINE–750-wordbrandedarticleonstraight.comToPROMOTEthebenefitsofagoodnight’ssleepSOCIAL–1FacebookPost,3Tweets,1InstagramPostCONTEST–EntertowinaLunazenqueen-sizedmattressCAMPAIGNBasedontheallocatedbudgetHIGHLIGHTS:andindustrybenchmarks,projectionsforthiscampaignwerebetween1,050and2,100pageviews.After30days,thestoryexceededtheindustrystandardcostperreadby90%at$0.10/READSocialmediaconverted25.1%ofpageviewsTherewere5,522contestentriesCLIENT“Thecontest/contentdefinitelyhelpedtoraisebrandawarenessCOMMENT:andsellproduct!”-BindyBaidwanxLunaZenSleepInc.FORMOREINFORMATION,CONTACTYOURGEORGIASTRAIGHTSALESPERSON•EMAIL:SALES@STRAIGHT.COM REACHTheGeorgiaStraightispublishedeveryThursday.CopiesaredistributedfreeeveryweekthroughoutVancouver,Burnaby,NorthandWestVancouver,NewWestminster,andRichmond.DISTRIBUTIONHIGHLIGHTS:Nearly7,000individualdroplocationsincludingboxes,racks,businessesandapartmentlobbies.NorthShore97%PickuprateBoxespositionednearStarbuckslocationsandinsidemostindependentcoffeeshopsandrestaurants.Locatedatallmajortransitroutesincludingskytrainandseabusstations.DropsoutsideofVancouverareplacedinhighfoottrafficareas(grocerystores,Burnabycoffeeshops,restaurantsandtransit).&CityofVancouverNewWestTOTALDROPSPERMARKETBurnaby&NewWest:200North&WestVancouver(NorthShore):198Richmond:83Vancouver:6,491Total:6,972(Numberofpapersperdropvaries.)RichmondFORMOREINFORMATION,CONTACTYOURGEORGIASTRAIGHTSALESPERSON•EMAIL:SALES@STRAIGHT.COM GREATBRANDSWEWORKWITHRETAILLIFESTYLEARTSMOVIESArc’TeryxGrouseMountainVSOVancouverInternationalFilmlululemonCypressMountainChanCentreFestival&VancityTheatreFluevogFlightCentreVancouverOperaCineplexBoysCo.TourismVancouverVancouverArtGalleryDisneyBluebirdTourismWhistlerCirqueduSoleilParamountPicturesJFL-JustforLaughsUniversalStudiosFOOD&BEVERAGEURBANLIVINGArtsClubTheatreNationalFilmBoardofUrbanFareMoe’sHomeCollectionVancouverEastCulturalCentreCanadaCactusClubInspirationBalletBCElevationPicturesChambarMontaukBardontheBeachMillStreetPolygonVancouverCivicTheatresFESTIVALS&SPONSORSHIPSSteamWhistleWestbankVancouverInternationalJazzGranvilleIslandBrewingPinnacleGOVERNMENTFestivalRedTruckBeerHomeHardwareGovernmentofCanadaJFLNorthwestComedyPoplarGroveWineryDellGovernmentofBritishColumbiaFestivalBurrowingOwlKijijiCityofVancouverVancouverCherryBlossomHawksworthRestaurantBCLotteryCorporationFestivalBishop’sAUTOBCLiquorStoresVancouverFolkMusicFestivalToyotaCanadaBCFerryCorporationEastsideCultureCrawlBCHondaTranslinkCityofVancouverMayor’sBCFordArtsAwardsEDUCATIONJessieRichardsonTheatreENTERTAINMENTUBCAwardsLiveNationSFUJunoAwardsAEGVancouverCommunityCollegePNESXSWEmilyCarrUniversityofArt+ParqVancouverDesignANDMANYMORE!LangaraFORMOREINFORMATION,CONTACTYOURGEORGIASTRAIGHTSALESPERSON•EMAIL:SALES@STRAIGHT.COM LET’SGETSTARTEDFORMOREINFORMATION,CONTACTYOURGEORGIASTRAIGHTSALESPERSON•EMAIL:SALES@STRAIGHT.COM
