New era of Microsoft in digital music

New era of Microsoft in digital music

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时间:2019-08-07

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1、Unit42SEATTLE—MusicfanshaveoftenviewedMicrosoftassomethinglikeabadcoverband,onethatpumpedoutuninvitingfacsimilesofApple’siPodandiTuneswithitsZunemusicplayersandservice.NowthattheZunebrandisdead,Microsoftisonceagaininsearchofahitindigitalmusic.Butthistime,toimproveitsoddsofsuccess,itismarshalin

2、gsomeofitsmostpowerfulbrandsasneverbefore:WindowsandtheXbox.OnMonday,thecompanyplanstoannounceaservicecalledXboxMusicthatwillofferaccesstoaglobalcatalogofabout30millionsongs.TheservicewillletconsumerslistenfreetoanysongoncomputersandtabletsrunningthelatestversionofitsWindowssoftware,aswellason

3、theXboxconsole.Microsoftwillnotinitiallylimithowmuchmusiccanbestreamed,thoughthatcouldchangeovertime.TheserviceispartofabroadsetofbetsMicrosoftismakingthisfalltohelpregaingroundithaslosttocompetitors,especiallyAppleandGoogle.InadditiontoWindows8,amajornewversionofitsflagshipoperatingsystemthat

4、willstartshippingOct.26,thecompanyisclosetoreleasinganewversionofitsWindowsPhoneoperatingsystemformobilephonesanditsfirstMicrosoft-designedcomputer,atabletdevicecalledSurface.Inanaggressivepushtopersuadelotsofpeopletousetheservice,MicrosoftwillpackagethesoftwareforXboxMusicwithWindows8.Thearra

5、ngementcouldawakenantitrustconcernsaboutMicrosoft’suseofWindowstogaintoeholdsinnewmarkets.Microsoft’sdo-overinthemarketisasignofhowastrongmusicservicehascometobeseenasaprerequisiteforanyseriousplayerinthegadgetbusiness.ApplefirstshowedthewaywiththatstrategybymakingitsimpletobuysongsfromtheiTun

6、esStore,helpingitsellmoreiPods.GoogleandAmazonhavealsogotteninontheact,addingmusicstorestotheirAndroidandKindledevices.Inadditiontocompetingwiththosebigcompanies,XboxMusicisenteringalandscapethickwithindependentmusicservicesthatoffertheirownvariationsonthelisteningexperience.Spotify,forexample

7、,provideson-demandlisteningtoalargelibraryofmusic,whilePandoraprogramsradiostationstailoredtoitslisteners’individualtastes.ScottPorter,principalprogrammanagerforXboxMusic,saidmanymusicfanstodayreliedonavarietyofserviceslikethose,alongwi

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