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1、本科毕业论文外文文献及译文文献、资料题目：Analysisof WeChat onInternet文献、资料来源：September20-21,2012,Nanchang,China文献、资料发表（出版）日期：2012院（部）：商学院专业：市场营销班级：营销112姓名：张春婷学号：2011091468指导教师：孙博翻译日期：2015.06.14山东建筑大学毕业论文外文文献及译文外文文献： Analysisof WeChat onInternetITIShardtomakemoneypeddlingsocialmediaan
2、ywhere.Duringtheirfirstfewyearsinbusiness,FacebookandTwitterlostpotsofmoney.YetsomehowTencent,aninnovativeChinesefirmthatIreleasedtheWeChatappin2011,seemstohavecrackedthecode.AliciaYapofBarclays,aninvestmentbank,forecaststhatWeChatwillearnsome6.8billionyuan($1.1bi
3、llion)thisyearand9.6billionyuannextyear.Thereasonsforoptimismincludecleverintegrationoftheappwithothermoney-makingservicesandspectaculargrowthinusersathomeand,unusuallyforaChineseapp.WeChatmarketingistheenterpriseinnovationofmarketingmode,flexiblemarketingformsand
4、hugeusergroup,asanewcommunicationplatform,willWeChatoutbreakofunlimitedpotential,allwalksoflifecanbethroughWeChatmarketingpromoteenterprise'sbrandvalueandprofitability.WiththecontinuousdevelopmentofWeChat,itsfunctionismoreandmorepowerful,WeChatmarketingwayofusewil
5、lbemorerich.Ageinprogress,inthedevelopmentofscienceandtechnology,onlyknowtheenterpriseofkeepingpacewithTheTimes,inthenextWeChatmarketingtoearnaplaceinthewar.WeChatisamobileinstanttextandvoicemessagingcommunicationserviceandhasbecomeanimportantsocialmediaplatformin
6、China.Theobjectivesofthisarticlearetoexaminetheeffectsofpsychologicalmotivations(entertainment,sociality,andinformation)andtrustonWeChatusers’attitudesandtoassesstheinfluenceofusers’attitudesandtheirtrustonpositiveword-of-mouth.Thisstudyrepresentsoneofthefewthatem
7、piricallyinvestigatesWeChatusers’motives,attitudes,trust,andtheirassociatedbehavior.TheresearchmodelwastestedusingdatarandomlycollectedfromthedatabaseofSojump.Thenumbersofvalidobservationswere264.Structureequationmodelingwasemployedtoverifyandvalidatetheresearchmo
8、del.Theoutcomesconfirmthepatheffectsshowingthat...entertainment,sociality,information,andtrustpositivelyinfluenceWeChatusers’attitudesandusers’trustandt
