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1、ExpertSystemswithApplicationsxxx(2010)xxx–xxxContentslistsavailableatScienceDirectExpertSystemswithApplicationsjournalhomepage:www.elsevier.com/locate/eswaAfuzzyhierarchyintegralanalyticexpertdecisionprocessinevaluatingforeigninvestmententrymodeselectionforTaiwanesebio-te
2、chfirmsaa,⇑bcHsu-HuaLee,Tsau-TangYang,Chie-BeinChen,Yen-LinChenaGraduateInstituteofManagementSciences,TamkangUniversity,Taiwan,ROCbDepartmentofInternationalBusiness,CollegeofManagement,NationalDongHwaUniversity,Haulien,Taiwan,ROCcChiefExecutiveMasterPrograminBusinessAdmini
3、stration,CollegeofManagement,NationalDongHwaUniversity,Haulien,Taiwan,ROCarticleinfoabstractKeywords:Thepurposeofthisstudyistohelpbio-techfirmssolvetheforeigninvestment(FI)entrymodeselectionBio-techproblem.Thisstudycombinestheconceptsoffactoranalysis,analytichierarchyproce
4、ss(AHP),geneticEntrymodealgorithm(GA),andfuzzyintegraltoconstructanentrymodeselectionapproach.ForeigninvestmentThisstudyproducesseveralinterestingfindings.(1)Inthedifferentinvestmententrymodes,thereareFactoranalysislargedifferencesinevaluationfocuswheninvestorsselecttheire
5、ntrymodes.(2)Forexample,TaiwaneseAnalytichierarchyprocess(AHP)bio-techfirmsenteringmainlandChinaconsidermergerandacquisitionstobethefirstpriority,andfol-GeneticalgorithmFuzzyintegrallowedbystrategicalliances.Thisresearchshowsthatifthestockshareholdingisunlimited,Taiwanesebi
6、o-techfirmsprefertoselectahighstockshareholdinginvestingmode.(3)Invariousinvestmentmodes,theaspectsof‘‘CapitalandRisk”and‘‘TechnologyAbility”havethemostconsistenteffectonentrymodeselection.Ó2010ElsevierLtd.Allrightsreserved.1.Introductioninvolvedintheperformanceofcriteriai
7、nfuzzysetmembership.ThevalueofthefuzzymeasureincludestheconnotativeweightsZadeh(1965)introducedfuzzysettheorytoillustratethefuzzyofcriteriaperformance.Inotherwords,thefuzzymeasurehasanphenomenaoccurringinhumanactivities.Humanbehaviorsanddependentinteractioneffectonthecrit
8、eriaunderconsideration.conceptuallanguagescanbeconvertedintofuzzynumbersusingEliminatingtheassum
