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1、JournalofCleanerProduction45(2013)61e73ContentslistsavailableatSciVerseScienceDirectJournalofCleanerProductionjournalhomepage:www.elsevier.com/locate/jcleproManagingstakeholderrelationswhendevelopingsustainablebusinessmodels:thecaseoftheBrazilianenergysectora,1b,*StelviaMatos,BrunoS.Sil
2、vestreaCentreforPolicyResearchonScienceandTechnology(CPROST)andBeedieSchoolofBusiness,SimonFraserUniversity,8888UniversityDrive,Burnaby,BC,CanadaV5A1S6bFacultyofBusinessandEconomics,BusinessandAdministrationDepartment,UniversityofWinnipeg,515PortageAvenue,Winnipeg,MB,CanadaR3B2E9article
3、infoabstractArticlehistory:AlthoughtheoreticallytheimportanceofsustainablebusinessmodelshasbecomewidelyacceptedintheReceived31January2010literature,littleisknownabouthowmanagersdealwithpracticalissuessuchasdifferencesinstake-Receivedinrevisedformholderinterests.Inthispaper,wefocusontheq
4、uestion:Whatstrategiescanhelpdecision-makersto17December2011betterconnectwithstakeholdersandovercomethechallengesofconflictinginterestswhenconsideringAccepted25April2012sustainabilityintheirbusinessmodels?OurresearchdrawsontwocasestudiesintheBrazilianenergyAvailableonline17May2012sector:
5、thenationaloilcompanyPetrobrasanditsattemptstodevelopbiodiesel,andthenationalelectricalutilityEletrobrasanditsattemptstoprovideelectricitytoimpoverishedcommunities.ThisKeywords:paperisbasedonoriginalqualitativedataderivedfrominterviewswith138keyinformantsconductedSustainablebusinessmode
6、lsSustainablesupplychainsbetween2003and2010withsupplychainmembersandotherstakeholders,aswellassecondaryBrazilianenergysectorsources.Wedrawfromanumberofliteraturestreamstodevelopourpaper.OnestreamrelatestoStakeholderrelationssustainablesupplychainandtherecognitionoftherelationshipamongec
7、onomic,environmentalandBaseofthePyramid(BOP)socialvaluesratherthanonlyfocusingoneconomicand/orenvironmentalaspects.AnotherstreamsuggeststhatBOP(BottomofthePyramid)settingspresentpotentialidealopportunitiestoconnectbusinesswithsustainability.Finally,weusestakeholdertheorytoanaly
