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1、HarvardBusinessReviewMay-June1963ManagingforBusinessEffectivenessAnalysis•AllocationDecisionByPeterF.Druckerany100booksinthebusinesslibrary,and(con-servatively)ofgooutofany100reportsandWhatisthefirstduty—andthecontinuingstudiesproducedwithinbusinesses.responsi
2、bility—ofthebusinessmanager?TostriveforthehestpossibleeconomicresultsfromNoTimeforClichestheresourcescurrentlyemployedoravailable.EverythingelsemanagersmaybeexpectedtoDespiteallthisattention,fewmanagersIdo,ormaywanttodo,restsonsoundeconomicknowaregreatlyimpres
3、sedwiththeirownper-performanceandprofitableresultsoverthenextformanceinthiswork.Theywanttoknowhowfewyears.Evensuchloftymanagementtaskstoorganizeforthetask;howtotelltheimpor-asassessingcorporatesocialresponsibiltiesandtantfromthetime-wasting,thepotentiallyef-cu
4、lturalopportunitiesarenotexemptfromthisfectivefromthemerelyfrustrating.Despitethepresupposition.Andcertainlynotexempt,byfloodofdataandreportsthreateningtoinundateandlarge,aretheindividualmanager'sownre-themanagertoday,hegetsonlythevaguestgen-wards—moneyandposi
5、tion.eralities.Suchbanalitiesas"lowcosts"or"highAccordingly,allbusinessexecutivesspendprofitmargins"arebandiedaboutasanswerstomuch,ifnotall,oftheirtimeontheproblemsthequestion;Whatreallydetermineseconomicofshort-runeconomicperformance.Theycon-performanceandres
6、ultsinthisparticularbusi-cernthemselveswithcostsandpricing,withnessthatIworkfor?schedulingandselling,withqualitycontrolandFvenintheboomtimesofa"seller'smarket."customerservice,withpurchasingandtraining.managingforeconomicperformancetendstol)cFurthermore,thevas
7、tarrayoftoolsandtech-asourceofconstantfrustration.Andassoonasniquesavailabletothemodernmanagerdealtotimesreturntonormalandmarketsbecomecom-agreatextentwithmanagingtoday'sbusinesspetitieagain,managingforeconomicperform-fortodaysandtomorrowseeonomieperform-ance
8、tendstogeneratesuchconfusion,pressure,ance.Thisisthesubjectmatterof90outofandanxietythatthedecisionsmadearcmost5354HarvardBusinessReviewunlikelytobetherightones,evenforshort-runcep
