外贸函电课件

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1、BusinessEnglishCorrespondence外贸英语函电主讲：肖晶CourseIntroduction1.Whytolearnthecourse??WhatisinternationaltradeItistheexchangeofgoods&servicesproducedinonecountrywiththoseproducedinothercountries.?Whatarethewaystofinalizeit?whichofthemismoredailyuseda.fairsandexhibitionb.mutualvisitc.correspond

2、ence2.Whattolearn?a.writingwaysofbusinessEnglishcorrespondence—principles,structure,styleandetcb.thesequenceofinternationaltradebyletter--thestageofpreparation--thestageofnegotiation--thestageoffulfillmentc.writinginseveralimportanttradeways—agencies,compensation,economicandtechnicalcoope

3、ration3.Howtolearn?TheorySamplesMorepracticeUnit1BasicKnowledgeofBusinessLetterWritingFocuspointsDefinecommunicationListObjectivesofcommunicationClassifycommunicationDiscussbarrierstocommunicationTalkaboutwritingprinciplesIntroducestructureShowformat1.CommunicationExchangeofinformation,i

4、deas,attitudesandemotions-eitherverbalornonverbal-thatproducesaresponsebetweenpeople.*Communicationisbasictobusiness.2.Objectivesofcommunication(1)tobeunderstoodasexactlyasweintended(2)tosecureadesiredresponsetowhatwecommunicate(3)tobuildupgoodwill3.Classificationofcommunication(1)downwar

5、dcommunication(2)upwardcommunication(3)horizontalcommunicationinternal&external?Whichkindismoreusedinbusiness4.Barrierstocommunication(1)differenceonperception(2)lackofinterest—bothbenefitsandtaste(3)differenceinculture(4)differenceinpoliticalsystems,economicdevelopment,exportandimportpol

6、icies5.Principlesofcommunication7“Cs”—completeness—concreteness—clearness—conciseness—courtesy—consideration—correctness(1)completeness--seetoitthatallthemattersarediscussedandallthequestionsareanswered.--5”Ws”&1”H”Task:checkitby“Ws”&“H”Withreferencetoourdeal,asperQuotationSheet,wewouldof

7、ferbyfaxnolaterthanOctober10,2009.eg.Transport:thegoodscanbedelivered.(2)Concreteness--bespecificanddefiniteeg.Wehavereceivedwiththanksyourcheck,theamounthasbeenplacedtoyourcredit.what’sthenumberandamountofthecheck?what’stheuseofmoney?Wehavereceivedwiththanksyourche