企业内部环境分析(III)

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1、HenanagriculturaluniversityzhengCh4-1Chapter4TheInternalAssessmentHenanagriculturaluniversityzhengCh4-2ChapterOutlineTheNatureofanInternalAuditTheResource-BasedView(RBV)TheInternalFactorEvaluation(IFE)MatrixTheLearningCurveHenanagriculturaluniversityzhengCh4-3Thenatureofinternal

2、auditInternalAnalysisResources,capabilities/competencies，corecompetenciesanalysisActivities-ValueChainOperation&ProductsLogisticsMarketingR&DFinanceCulture&StructureComparativeanalysisHenanagriculturaluniversityzhengCh4-4NatureofanInternalAudit--Strengths--WeaknessesFunctionalAr

3、easofBusinessHenanagriculturaluniversityzhengCh4-5TheResource-BasedView(RBV)ResourcesandcompetencesAresourceisanassetemployedintheactivitiesofthefirm.Acompetenceisanattributeorcollectionofattributespossessedbyallormostofthefirmsinanindustry.Withoutsuchattributesafirmcannotsurviv

4、e.Competencesdevelopfromresourcesandembodyskills,technologyetc.HenanagriculturaluniversityzhengCh4-6ResourcesRelevantCharacteristicsKeyIndicatorsTangibleResourcesFinancialResourcesThefirm’sborrowingcapacityanditsinternalfundsgenerationdetermineitsresilienceandcapacityforinvestme

5、ntDebt/equityrationOperatingcashflow/freecashflowCreditratingPhysicalResourcesPhysicalresourcesconstrainthefirm’ssetofproductionpossibilitiesandimpactitscostpositionThesize,location,technicalsophisticationandflexibilityofplantandequipmentReservesofrawmaterialsReturnontangibleass

6、etsMarketvaluesoffixedassetsScaleofplantsFlexibilityoffixedassetsIntangibleResourcesTechnologicalResourcesIntellectualpropertyResourcesforinnovation:researchfacilities,technicalandscientificemployeesNumberandsignificanceofpatentsRevenuefromlicensingpatentsandcopyrightsR&Dstaffas

7、apercentoftotalemploymentReputationReputationwithcustomersthroughownershipofbrandsandtrademarks;establishedrelationshipswithcustomers;thereputationofthefirm’sproductsandservicesforqualityandreliabilityThereputationofthefirmwithsuppliers(componentsuppliers,banksandfinanciers,empl

8、oyeesandpotentialemployees)withgovernmentsandwi