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1、BusinessForecastingTheinformationagehasbroughtgreaterinterconnectionacrosstheworldandtransformedtheglobalmarketplace.Toremaincompetitive,businessfirmslookforwaysofimprovingtheirabilitytogaugebusinessandeconomicconditionsworldwide.Atthesametime,advancesintechnologyhaverevo-lutioniz
2、edthewayweprocessinformationandpreparebusinessandeconomicforecasts.Secondarydatasearches,datacollection,dataentryandanalysis,graphicalvisualization,andreportingcanallbeaccomplishedwiththehelpofcomputersthatprovideaccesstoinformationnotpreviouslyavailable.Forecastersshouldtherefor
3、elearnthetechniquesandmodelsinvolved,asappliedinthisnewera.BusinessForecasting:APracticalApproach,SecondEditionisintendedasanappliedtextforstudentsandpractitionersofforecastingwhohavesomebackgroundineconomicsandstatistics.Thepresentationisconceptualinnaturewithemphasisonrationale
4、,application,andinterpretationofthemostcommonlyusedforecastingtechniques.Thegoalofthisbookistoprovidestudentsandmanagerswithanoverviewofabroadrangeoftechniquesandanunderstandingofthestrengthsandweaknessesofeachapproach.Itisbasedontheassumptionthatforecastingskillsarebestdeveloped
5、andretainedbystartingwithsimplemodels,followedbyrepeatedexposuretoreal-worldexamples.Thebookmakesextensiveuseofinternationalexamplestoamplifyconcepts.A.RezaHoshmandisVisitingProfessorofEconomicsandCoordinatorforGeneralEducationattheCityUniversityofHongKong.HeholdsaPh.D.inresource
6、economicsfromtheUniversityofMarylandandhaspublishednearlyadozenbooksandmanuals,includingDesignofExperimentsforAgricultureandtheNaturalSciences,SecondEdition(ChapmanandHall/CRCPress,2006),BusinessandEconomicForecastingfortheInformationAge:APracticalApproach(Quorum,2002),andStatist
7、icalMethodsforEnvironmentalandAgriculturalSciences,SecondEdition(CRCPress,1997).Hehasalsowrittenmorethantwodozenjournalarticles,technicalreports,andotherpapers.BusinessForecastingAPracticalApproachSecondEditionA.RezaHoshmand,Ph.D.CityUniversityofHongKongHongKong,ChinaFirstedition
8、publishedin2002byQuorumBooksThiseditionp
