the plain english approach to written business communication

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1、ThePlainEnglishApproachtoWrittenBusinessCommunication   ContentsAcknowledgements(4)Abstract(5)内容提要(6)ChapterⅠIntroduction(7)ChapterⅡWrittenCommunicationintheBusinessWorld(10)2.1TheImportanceofWrittenCommunication(10)2.1.1Economy(10)2.1.2Accuracy(11)2.1.3DocumentalAuthenticity(12)2.1.4PossibleA

2、ssuranceofGoodwill(13)2.2TheCharacteristicsofBusinessWriting(13)2.2.1BusinessWritingisGoal-Oriented(13)2.2.2BusinessWritingTakesPlaceinRealTime(14)2.2.3TheWriterisResponsibleforSuccessfulCommunication(15)ChapterⅢPrinciplesofBusinessWriting(16)3.1StyleinBusinessWriting(16)3.2FivePrinciplesofEff

3、ectiveBusinessCorrespondence(16)3.2.1Courtesy(17)3.2.2Clarity(17)3.2.3Completeness(18)3.2.4Correctness(19)3.2.5Conciseness(20)ChapterⅣPlainEnglish(22)4.1TheDefinitionofPlainEnglish(22)4.2InfluenceofPlainEnglish(24)4.2.1PlainEnglishMovementinAmerica(25)4.2.2PlainEnglishCampaigninBritain(26)Chap

4、terⅤComparisonBetweenPlainEnglishandGobbledygook(28)5.1Diction(28)5.1.1AbsenceofJargons,SlangsandCommercialese(29)5.1.1.1Jargon(29)5.1.1.2Slang(30)5.1.1.3Commercialese(31)5.1.2UseofConcreteWords(32)5.1.3EconomyofWords(33)5.1.4AvoidanceofTautology(34)5.2CompositionofSentences(36)5.2.1SentenceLe

5、ngth(36)5.2.2SentenceStructure(38)5.2.2.1ActiveVoiceRatherThanPassiveVoice(38)5.2.2.2VarietyRatherThanMonotony(40)5.3Tone(42)ChapterⅥHowtoWritePlainEnglishinWrittenBusinessCommunication(44)6.1ImportanceofPlainEnglishWritinginBusinessCommunicationToday(44)6.1.1ImplicationtoBusinessPersonnel(44)

6、6.1.2ToOrganizations(46)6.2TechniquesofPlainEnglishWriting(47)6.2.1BeCoherent(47)6.2.2BeSimple(51)6.2.3BePositive(54)ChapterⅦConclusion(59)Bibliography(62) Acknowledgements Iwouldliketoextendmyheart-feltthankstomanypeoplewithoutwhoseassistancetheaccomplishmentofthisthesiswouldhavebeenimpossibl

7、e.Firstandforemost,IoweaparticulardebtofgratitudetoProf.WuXiaoyu,mytutor,whoseenthusiasticsupport,patientguidanceandconstantencouragementcarriedmethroughthetravailofwritingthispaper.Fromselectingthetopic,acquiringreferencematerialtoshap