metaphor and knowledge

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1、Metaphor&KnowlFM5/8/039:58AMPageiMETAPHORANDKNOWLEDGEMetaphor&KnowlFM5/8/039:58AMPageiiSUNYseries,StudiesinScientificandTechnicalCommunicationJamesP.Zappen,editorMetaphor&KnowlFM5/8/039:58AMPageiiiMETAPHORANDKNOWLEDGETheChallengesofWritingScienceKenBaakeStateUniversityofNewYorkPressMetaphor&Knowl

2、FM5/8/039:58AMPageivPublishedbyStateUniversityofNewYorkPress,Albany©2003StateUniversityofNewYorkAllrightsreservedPrintedintheUnitedStatesofAmericaNopartofthisbookmaybeusedorreproducedinanymannerwhatsoeverwithoutwrittenpermission.Nopartofthisbookmaybestoredinaretrievalsystemortransmittedinanyformo

3、rbyanymeansincludingelectronic,electrostatic,magnetictape,mechanical,photocopying,recording,orotherwisewithoutthepriorpermissioninwritingofthepublisher.Forinformation,addressStateUniversityofNewYorkPress,90StateStreet,Suite700,Albany,NY12207ProductionbyJudithBlockMarketingbyJenniferGiovaniLibrary

4、ofCongressCataloging-in-PublicationDataBaake,KenMetaphorandknowledge:thechallengesofwritingscience/KenBaake.p.cm.—(SUNYseries,Studiesinscientificandtechnicalcommunication)ISBN0–7914–5743–5(alk.paper)—ISBN0–7914–5744–3(ppk.:alk.paper)1.Technicalwriting.I.Title.II.SeriesT11.B232003808´.0666—dc21200

5、2030479Metaphor&KnowlFM5/8/039:58AMPagevContentsFOREWORDviiACKNOWLEDGMENTSix1.INTRODUCTION:THEPROBLEMWITH“RULES”ANDWHYWORDSWILLNOTSITSTILL1Harmonics:UsingMusicTheorytoExplainHowMetaphorWorksinScience7StructureoftheBook13WhatIstheSantaFeInstitute?182.ATECHNICALWRITERATTHETHINKTANK25EstablishingEth

6、osWithan“InitialImpressions”Report27ATechnicalWriter’sBalancingAct:CapturetheExcitementofResearch,butAvoidHype31WritingfortheInstitute’sBulletin:WhatHappensWhenTechnicalWritersCannotFindTheirBearingsTowardanAudience363.METAPHOR:CONSTITUTINGORDECORATINGTHEORYINSCIENCE43RhetoricattheSFI:AQualifiedA

7、cceptance53TheMeaningofMetaphor55MetaphorsinMotion:HowTheyWork62MetaphorandScience68FearofPersuasionandMetaphoricHarmonics72RhetoricalAlternativestoMetaphorinScience76vMetaphor&KnowlFM5/8/039:58AMPageviviContents4.META