A Contrastive Study of Grammatical Metaphor in English and Chinese Advertisements

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1、AContrastiveStudyofGrammaticalMetaphorinEnglishandChineseAdvertisementsByZhouLiUndertheSupervisionofProfessorZhangYimingAThesisSubmittedtotheCollegeofForeignLanguagesofShanghaiMaritimeUniversityInPartialFulfillmentoftheRequirementsfortheMADegreeShanghaiMaritimeUnivers

2、ityJune,200963TableofContentsACKNOWLEDGMENTSi摘要iiABSTRACTivChapterOneIntroduction11.1TheTopicoftheStudy11.2TheTheoreticalFramework11.3ThePurposeandtheSignificanceoftheStudy21.4MethodologyandDataCollection21.5TheOrganizationoftheStudy3ChapterTwoALiteratureReviewofGramm

3、aticalMetaphor(GM)42.1StudiesonGMAbroad42.2StudiesandImprovementMadebySomeChineseScholarsonGM62.3Halliday’sViewsonGM72.3.1TheDefinitionofGM72.3.2LexicalMetaphor(LM)&GrammaticalMetaphor(GM)82.3.3CongruentandMetaphoricalRealizations92.4Halliday’sInitialClassificationofG

4、M132.4.1IdeationalGrammaticalMetaphor132.4.2InterpersonalMetaphor152.4.2.1MetaphorofMood152.4.2.2MetaphorofModality162.5Halliday’sReclassificationofGM17ChapterThreeTheAdvertisingLanguage213.1TheFunctionsofAdvertisingLanguage213.2TheFeaturesofAdvertisingLanguage223.2.1

5、LexicalFeature223.2.2SyntacticalFeature243.2.3RhetoricalFeature263.3PreviousStudiesonAdvertisingLanguage28633.3.1TheSemioticApproach283.3.2TheStylisticApproach283.3.3PragmaticApproach293.3.4TheDiscourseAnalysisApproach29ChapterFourData-basedContrastiveStudyofIdeationa

6、lGMinEnglishandChineseAdvertisements314.1DataCollectionandAnalysisProcedure314.2AContrastiveStudyofNominalizationinEnglishandChineseAdvertisements324.2.1.TheGeneralViewofNominalization324.2.2AContrastiveStudyoftheTypesofNominalizationinEnglishandChineseAdvertisements3

7、44.2.2.1SummaryofSimilaritiesofGMsinEnglishandChineseAdvertisements384.2.2.2SummaryofDifferencesofGMsinEnglishandChineseAdvertisements384.2.2.3ComparisonswithGMinScientificDiscourse404.2.3AContrastiveStudyofFunctionsofNominalizationinEnglishandChineseAdvertisements404

8、.2.3.1ReferringFunction404.2.3.2CondensingFunction424.2.3.3ExpandingFunction434.2.3.4DiscursiveFunction444.3Findings:Functio