A Contrastive Study of Grammatical Metaphor in English and Chinese Advertisements 英语专业毕业论文

《A Contrastive Study of Grammatical Metaphor in English and Chinese Advertisements 英语专业毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、AContrastiveStudyofGrammaticalMetaphorinEnglishandChineseAdvertisementsTableofContentsACKNOWLEDGMENTSi摘要iiABSTRACTivChapterOneIntroduction11.1TheTopicoftheStudy11.2TheTheoreticalFramework11.3ThePurposeandtheSignificanceoftheStudy21.4MethodologyandDataCollection21.5TheOrganizationofth

2、eStudy3ChapterTwoALiteratureReviewofGrammaticalMetaphor(GM)42.1StudiesonGMAbroad42.2StudiesandImprovementMadebySomeChineseScholarsonGM62.3Halliday’sViewsonGM72.3.1TheDefinitionofGM72.3.2LexicalMetaphor(LM)&GrammaticalMetaphor(GM)82.3.3CongruentandMetaphoricalRealizations92.4Halliday’

3、sInitialClassificationofGM132.4.1IdeationalGrammaticalMetaphor132.4.2InterpersonalMetaphor152.4.2.1MetaphorofMood152.4.2.2MetaphorofModality162.5Halliday’sReclassificationofGM17ChapterThreeTheAdvertisingLanguage213.1TheFunctionsofAdvertisingLanguage213.2TheFeaturesofAdvertisingLangua

4、ge223.2.1LexicalFeature22623.2.2SyntacticalFeature243.2.3RhetoricalFeature263.3PreviousStudiesonAdvertisingLanguage283.3.1TheSemioticApproach283.3.2TheStylisticApproach283.3.3PragmaticApproach293.3.4TheDiscourseAnalysisApproach29ChapterFourData-basedContrastiveStudyofIdeationalGMinEn

5、glishandChineseAdvertisements314.1DataCollectionandAnalysisProcedure314.2AContrastiveStudyofNominalizationinEnglishandChineseAdvertisements324.2.1.TheGeneralViewofNominalization324.2.2AContrastiveStudyoftheTypesofNominalizationinEnglishandChineseAdvertisements344.2.2.1SummaryofSimila

6、ritiesofGMsinEnglishandChineseAdvertisements384.2.2.2SummaryofDifferencesofGMsinEnglishandChineseAdvertisements384.2.2.3ComparisonswithGMinScientificDiscourse404.2.3AContrastiveStudyofFunctionsofNominalizationinEnglishandChineseAdvertisements404.2.3.1ReferringFunction404.2.3.2Condens

7、ingFunction424.2.3.3ExpandingFunction434.2.3.4DiscursiveFunction444.3Findings:FunctionsandMeanings46ChapterFiveData-basedContrastiveStudyofInterpersonalGMinEnglishandChineseAdvertisements475.1AContrastiveStudyofMetaphorofMoodinEnglishandChineseAdvertisements475.1.1TheDualSemanticFeat

8、ureofMetapho