A Contrastive Analysis of English and Chinese Language Features in the view of Advertisements

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1、AContrastiveAnalysisofEnglishandChineseLanguageFeaturesintheviewofAdvertisementsAbstract：Thisthesisfirstlystatesthehistory,definitationandcurrentsituationoftheadvertisement.ThenitexploressomesimilarlanuagefeaturesbothinChineseandEnglishadvertisement.Suchastheybothusethecommonwordsthatcanbeeasily

2、understoodbythepotentialcustomersandtheybothusethesimplesentencesandvariousofrhetoricsentences.Andlateritdescribesthediffenercesbetweenthetwokindsofadvertisementfromtheaspectsofthedifferentsocialandculturaldiversities.Onlybyanlysisingthetwokindsofadvertisementfromtheirsimilaritiesanddiversitiesc

3、anwefullyunderstandtheirlanuagefeaures.Keywords:advertisement,transitionalinformations,similarities,diversities摘要：本论文首先陈述了广告的由来、历史、定义以及现状。然后又诠释了英汉广告语言特征的相似性，例如：二者都是用一些容易被其潜在顾客容易理解的常见词汇，以及二者都是用简单句及各种修辞手法。紧接着又从社会体系以及文化的影响方面陈述了英汉广告语言特征的差异性。只有从相似性和差异性两方面全面地分析，我们才能全面了解广告的语言特征。关键词：广告、信息传递、相似性、差异性。Outl

4、ine:1.briefintroductionofADS1.1:historyanddefinationsofAD1.2:thecurrentsituationofAD2.thesimilaritiesofChineseandEnglishAD2.1similaritiesinlexics2.2similaritiesinsyntax2.3similaritiesinrhetoricaldevices1.pun（双关）2.personification（拟人）3.anology(比喻)4.repetition（重复）5.rhyming（押韵）6.antithesis（对偶）7.cont

5、rast（对比）3.thediversisitiesofChineseandEnglishAD3.1diversituesinsocialandculturalbackgrounds3.2diversitiesinthelanguageopennessofChineseandEnglishAD3.3diversitiesinemphasesofChineseandEnglishAD4.conclusions1.BriefintroductionofAD1.1:historyanddefinationsofADTheword“advertisement”isaborrowedword,i

6、toriginsfromLatainlanguage“adverture”.Inlatain,“adverture”means“notice”and“induce”or“tempt”.NotuntiltheperiodofOldEnglish(1300—1475)didtheword“advertise”comeintobeing.Withthedevelopmentofcommerce,theword“advertise”begantobewidelyused.Andinchinatheword“advertise”firstappearedinthebook＜政治官报章程＞in19

7、06(Qingdynasty)ThereareseveraldifferentdefinationofADS,《辞海》definesadvertisementasawaytointroducegoodsservicesorevensomeperformancestothepublicsthroughthepress,radio,TV,postersfilm.Itisawayoftransitionalinformations.In1948,th