2、的特殊性。 本文共分五个部分,第一部分和第五部分分别为介绍与总结,中间三个部分为本文核心,分别展开广告英语在词汇﹑句法﹑篇章三个层面的分析。本文的结论均来自于对语料库的分析。整个研究从数据出发,由数据驱动,由此进行语言学上的分析与概括。本文作者衷心希望此论文的分析结果能给英语广告的写作者以及广告英语的学习者提供帮助。 关键词: 广告英语,词汇,句法,篇章,相同点,不同点 Abstract This paper presents an analytical study of the language features of English advertisem
3、ents at lexical, syntactic and discourse levels. In order to conduct a data-driven study, the author builds a corpus of 60 English advertisements. It is hoped that through the detailed survey of three types of advertisements: namely, daily consumer goods ads, technical equipment ad
4、s, service ads, similarities and differences in advertising language features can be summarized and possible reasons will be given in the light of the meaning, and function of language.This paper will be presented in five parts. The first part is the introduction and the last concl
5、usion. The focus of the paper is laid on the three middle parts which respectively analyze language features at lexical, syntactic and discourse levels. The conclusion of this paper is drawn from the data analysis. In the analysis, examples from the corpus will be given; figures, t
6、ables and graphs will also be offered to make the paper understandable and persuasive.It is hoped that the study can shed light on the language features of advertisements and also provide help to copy writers and advertising English learners.管理条例策划案行业研究策划管理员工流程纪要文案营销调查培训报告问题研究工作计划手
7、册力资源经营管理策略发展趋势策划活动方案行业报告方案调研资料设计研究报告资源营销管理制度营销规划KEYWORDS: English Advertisements, Lexical, Syntactic, Discourse, Similarities, Differences 1.Introduction ………………………………………………………………11.1Rationale of the study ……………………………………………………...11.2Definition of advertising …………………………………………………...11