AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS，A.doc

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1、ANANALYSISOFLANGUAGEFEATURESINENGLISHADVERTISEMENTS,AÕªÒª±¾ÎÄÖ¼ÔÚͨ¹ý¶ÔÊéÃæÓ¢Óï¹ã¸æµÄÓïÑÔ·ÖÎö×ܽá³ö¹ã¸æÓ¢ÓïÔÚ´Ê»ã©p¾ä·¨©pƪÕÂÉϵÄÓïÑÔÌص㡣ΪÁËʹÑо¿´ÓÊý¾Ý³ö·¢µÃ³ö¿Æѧ½áÂÛ£¬±¾ÎÄ×÷Õß½¨Á¢ÁËÒ»¸öÓµÓÐ60ƪ¸÷Àà¹ã¸æµÄСÐÍÓïÁϿ⡣ͨ¹ý¶Ô´ËÓïÁÏ¿âÖÐÈÕÓÃÆ·¹ã¸æ©p¿Æ¼¼É豸¹ã¸æ©p·þÎñÒµ¹ã¸æµÄÉîÈëϸÖµĶ¨Á¿ºÍ¶¨Ð

2、Ô·ÖÎö£¬×ܽá³ö¹ã¸æÓ¢ÓïÔÚ´ËÈýÀà¹ã¸æÖеÄÏàͬµãÓ벻ͬµã£¬²¢ÇÒ¸ù¾ÝÓïÑÔµÄÒâÒ壬·ç¸ñ¼°¹¦ÄܽâÊ͹ã¸æÓ¢ÓïµÄ¹²ÐÔÒÔ¼°¹ã¸æÓ¢ÓïÔÚ²»Í¬ÀàÐ͹ã¸æÖеÄÌØÊâÐÔ¡£±¾ÎĹ²·ÖÎå¸ö²¿·Ö£¬µÚÒ»²¿·ÖºÍµÚÎ岿·Ö·Ö±ðΪ½éÉÜÓë×ܽᣬÖмäÈý¸ö²¿·ÖΪ±¾ÎĺËÐÄ£¬·Ö±ðÕ¹¿ª¹ã¸æÓ¢ÓïÔÚ´Ê»ã©p¾ä·¨©pƪÕÂÈý¸ö²ãÃæµÄ·ÖÎö¡£±¾ÎĵĽáÂÛ¾ùÀ´×ÔÓÚ¶ÔÓïÁÏ¿âµ

3、Ä·ÖÎö¡£Õû¸öÑо¿´ÓÊý¾Ý³ö·¢£¬ÓÉÊý¾ÝÇý¶¯£¬Óɴ˽øÐÐÓïÑÔѧÉϵķÖÎöÓë¸ÅÀ¨¡£±¾ÎÄ×÷ÕßÖÔÐÄÏ£Íû´ËÂÛÎĵķÖÎö½á¹ûÄܸøÓ¢Óï¹ã¸æµÄд×÷ÕßÒÔ¼°¹ã¸æÓ¢ÓïµÄѧϰÕßÌṩ°ïÖú¡£¡¡¹Ø¼ü´Ê:¹ã¸æÓ¢Ó´Ê»ã£¬¾ä·¨£¬ÆªÕ£¬Ïàͬµã£¬²»Í¬µãANANALYSISOFLANGUAGEFEATURESINENGLISHADVERTISEMENTS¡¡AbstractThispaperpresentsananalyticalst

4、udyofthelanguagefeaturesofEnglishadvertisementsatlexical,syntacticanddiscourselevels.Inordertoconductadata-drivenstudy,theauthorbuildsacorpusof60Englishadvertisements.Itishopedthatthroughthedetailedsurveyofthreetypesofadvertisements:namely,dailyconsumergoodsads,technicalequipmentads,serviceads

5、,similaritiesanddifferencesinadvertisinglanguagefeaturescanbesummarizedandpossiblereasonswillbegiveninthelightofthemeaning,andfunctionoflanguage.Thispaperwillbepresentedinfiveparts.Thefirstpartistheintroductionandthelastconclusion.Thefocusofthepaperislaidonthethreemiddlepartswhichrespectivelya

6、nalyzelanguagefeaturesatlexical,syntacticanddiscourselevels.Theconclusionofthis31paperisdrawnfromthedataanalysis.Intheanalysis,examplesfromthecorpuswillbegiven;figures,tablesandgraphswillalsobeofferedtomakethepaperunderstandableandpersuasive.Itishopedthatthestudycanshedlightonthelanguagefeatur

7、esofadvertisementsandalsoprovidehelptocopywritersandadvertisingEnglishlearners.¡¡KEYWORDS:EnglishAdvertisements,Lexical,Syntactic,Discourse,Similarities,Differences¡¡Contents1.Introduction¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡11.1Rationaleofthestudy¡