A cross-cultural study of perceptions of medical tourism among Chinese,

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1、TourismManagement33(2012)80e88ContentslistsavailableatScienceDirectTourismManagementjournalhomepage:www.elsevier.com/locate/tourmanAcross-culturalstudyofperceptionsofmedicaltourismamongChinese,JapaneseandKoreantouristsinKoreaab,*JiYunYu,TaeGyouKoaKoreaCult

2、ureandTourismInstitute,KangSeoGu,Seoul,SouthKoreabDepartmentofConventionandTourismManagement,HallymUniversity,ChunCheon,GangWonDo,SouthKoreaarticleinfoabstractArticlehistory:Thepurposeofthisstudyistoobservefactorsrelatedtoperceptionsofandpossibleparticipat

3、ioninReceived6October2010medicaltourismbyChinese,Japanese,andKoreanvisitorstoJejuIslandinKorea.ItaimstoidentifyAccepted4February2011culturaldifferencesamongthem,andhowthosedifferencesaffecttheirpursuitofmedicaltourisminthefuture.Theresearchresultsillustrat

4、ethatsignificantdifferencesexistinhowChinese,JapaneseandKeywords:Koreanvisitorsviewfactorsofchoice,discomfortandpreferredproductitems.ThestudyestablishesfourMedicaltourismfactorgroupsregardingmedicaltourismwithexploratoryfactoranalysis.Basedonthesefindings,H

5、ealthtourismdifferencesofparticipationintentionandbehaviorsamongthethreegroupsareexplained.Fromthis,thePerceptionstudydescribesdistinctcharacteristicsofmedicaltourismamongthethreeculturalgroups.Thediffer-ParticipationintentionCross-culturalstudyencesamongC

6、hinese,Japanese,andKoreantouristswithregardtotheselectionofdestination,incon-veniences,andpreferredproductswerefoundtobeallsignificant.Koreantouristsplacedmostsignificanceonselectionfactors,followedbyChinesetourists,and,lastly,theJapanese.Ontheotherhand,inco

7、nveniencesrelatedtomedicalandcareservices,stayandcost,andinformationandinsuranceelementsweremoststronglyassociatedwithJapanesetourists.ThismaybeareflectionofapossibletendencyofJapanesetouriststovaluesafetyandcosteffectiveness.ForChinesetourists,theimportanc

8、eofstayandcostwasequallyhighasthoseoftheirJapanesecounterparts,whichisindicativeofChinesetourists’costsensitivity.Lighttreatments(minorsurgery)werepreferredbyChinesetourists,whilemoresignificanttreatments(majo