《沃尔玛市场营销》PPT课件

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1、张玲琼Isabelle永远提供超出顾客预期的服务---山姆沃尔顿苹果公司总裁乔布斯曾说过：如果全球的IT企业只剩下三家，那一定是微软和Intel和戴尔，如果只剩下两家，将只有戴尔和沃尔玛。OutlineCompanyprofileDevelopmenthistoryCompanycultureMarketingstrategyImprovementCompanyprofileWal-Mart Stores, Inc.（NYSE：WMT）FoundedbySamWalton.In1962,inRogers,Ar

2、kansasHeadquarteredinBentonville,ArkansasWorld’slargestpubliccorporationbyrevenue,accordingtotheForbesGlobal2000Wal-Marthas8500storesin15countries,with55differentnamesDevelopmenthistory1962,SamWaltonwhowasthefounderandopenedthecompany’sfirstdiscountstoreinR

3、ogers.ArkCity1969,ThecompanyofficiallyincorporatedasWal-MartStoresInc.onOctober31.SamWaltonThe1970,markedthebeginningofsignificantgrowthforthecompany.ThefirstyearofthatdecadesawtheopeningofthefirstWalmartdistributioncenter.The1983,thefirstSam’sClubopenedinM

4、idwestCityOkla.Thesameyear,WalmartopenedstoresinIndiana,Iowa,NewMexicoandNorthCarolina.The1990,Walmartbecamethenation’sNo.1retailer,enteringintoCalifornia,Nevada,NorthDakota,Pennsylvania,SouthDakota,andUtahandacquiringtheMcLaneCompanyofTemple,Texas.Branchin

5、goutfurtherin1991,WalmartsteppedintotheinternationalmarketwiththeopeningofaretailunitinMexicoCity.OnApril5,1992,SamWaltonpassedawayattheageof74.Justweeksbefore,PresidentGeorgeH.W.BushpresentedhimwiththeMedalofFreedom,thenation’shighestcivilianhonor,duringac

6、eremonyatWalmartheadquarters.Theyearof1997,WalmartbecamethelargestprivateemployerintheUnitedStateswith680,000associatesAsof2005,Walmartemployedmorethan1.6millionassociatesinmorethan6,200facilitiesaroundtheworld–including3,800U.S.storesand3,800internationalu

7、nits–with$312.4billioninsalesfortheyear.Thecompanyservedmorethan138millionweeklycustomersintheUnitedStates,Argentina,Brazil,Canada,China,CostaRica,ElSalvador,Germany,Guatemala,Honduras,Japan,Mexico,Nicaragua,PuertoRico,SouthKoreaandtheUnitedKingdom.Viewthec

8、urrentunitcountforeachcountry.OnApril10,2008,Sam'sClubcelebratedits25thanniversary.In2008,Sam'sCluboperatedmorethan590locationsnationwideandmorethan100locationsinternationally.Theyearof2009,MikeDukesuc