欢迎来到天天文库
浏览记录
ID:39502623
大小:180.50 KB
页数:16页
时间:2019-07-04
《考试吧根据历届四级考试特点和题型》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、16考试吧根据历届四级考试特点和题型,精选了以下预测试题,帮助考生把握考试要点。 阅读理解 PassageOne Questions57to61arebasedonthefollowingpassage. Cultureisoneofthemostchallengingelementsoftheinternationalmarketplace.Thissystemoflearnedbehaviorpatternscharacteristicofthemembersofagivensocietyisconstantlyshapedbyasetofdynamicvariables:lan
2、guage,religion,valuesandattitudes,mannersandcustoms,aesthetics,technology,education,andsocialinstitutions.Tocopewiththissystem,aninternationalmanagerneedsbothfactualandinterpretiveknowledgeofculture.Tosomeextent,thefactualknowledgecanbelearned;itsinterpretationcomesonlythroughexperience. Themostco
3、mplicatedproblemsindealingwiththeculturalenvironmentstemfromthefactthatonecannotlearnculture—onehastoliveit.Twoschoolsofthoughtexistinthebusinessworldonhowtodealwithculturaldiversity.Oneisthatbusinessisbusinesstheworldaround,followingthemodelofPepsiandMcDonald’s.Insomecases,globalizationisafactofli
4、fe;however,culturaldifferencesarestillfarfromconverging. Theotherschoolproposesthatcompaniesmusttailorbusinessapproachestoindividualcultures.Settinguppoliciesandproceduresineachcountryhasbeencomparedtoanorgantransplant;thecriticalquestioncentersaroundacceptanceorrejection.Themajorchallengetotheint
5、ernationalmanageristomakesurethatrejectionisnotaresultofculturalmyopiaorevenblindness. Fortuneexaminedtheinternationalperformanceofadozenlargecompaniesthatearn20percentormoreoftheirrevenueoverseas.Theinternationallysuccessfulcompaniesallshareanimportantquality:patience.Theyhavenotrushedintosituati
6、onsbutratherbuilttheiroperationscarefullybyfollowingthemostbasicbusinessprinciples.Theseprinciplesaretoknowyouradversary,knowyouraudience,andknowyourcustomer. 57.Accordingtothepassage,whichofthefollowingistrue? [A]Allinternationalmanagerscanlearnculture. [B]Businessdiversityisnotnecessary. [C]V
7、iewsdifferonhowtotreatcultureinbusinessworld. [D]Mostpeopledonotknowforeignculturewell. 58.Accordingtotheauthor,themodelofPepsi. [A]isinlinewiththetheoriesthatthebusinessisbusinesstheworldaround [B]isdi
此文档下载收益归作者所有